As of July 1, 2021, the NCAA announced an interim policy that allows student-athletes to monetize their name, image, and likeness (often referred to as “NIL”). College athletes can engage in activities that include but are not limited to: autograph signing, personal appearances, social media endorsements, promoting a commercial product or service, and more. Brands will also be able to capitalize on this recent announcement.
Don’t miss out on the unique opportunity to reach new audiences and scale your business to new heights by using college athletes. Want to take your influencer marketing agency’s strategies to the next level this 2021? Here are the trends and tactics you need to capitalize on.
In this guide to college athletes in influencer marketing, you will learn more about:
- How brands can get in the game.
- Advantages of partnering with college athletes.
- Restrictions and guidelines.
