Instabrand X HRF: Pedal On The Pier

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When you spend as much time online as we do, there is nothing more rewarding than some good old fashion IRL (in real life) interaction. Over the weekend we had the pleasure of participating in the Harold Robinson Foundation’s annual Pedal on the Pier.

The outdoor physical philanthropy event transforms the iconic Santa Monica Pier into a massive cycling experience, boasting 100 stationary bikes and over 400 riders! The foundation aims to improve the lives of inner-city children by providing them a camp retreat where they participate in diverse recreational programs that are designed to strengthen confidence, independence, build character and develop leadership skills.

This year, Pedal on the Pier raised a whopping $800,000.00! We spent the day hanging out with some of our favorite influencers giving back to the community. As the saying goes “Children are likely to live up to what you believe of them.”