Performance Influencer Marketing : AI & Content DNA
James Rostance from THE 414 speaks with Stevie Johnson, UK Head of Talent. Learn how Open Influence is using AI to help set up campaigns , and content DNA to increase recall and effectiveness.
James Rostance from THE 414 speaks with Stevie Johnson, UK Head of Talent. Learn how Open Influence is using AI to help set up campaigns , and content DNA to increase recall and effectiveness.
Sales Director / Sr. Account Executive
Open Influence, the leader in Influencer Marketing, is looking for a Sales Director / Sr. Account Executive in both Chicago and Los Angeles to join our high performing sales team. The primary responsibility is to drive and grow new business revenue from brands and their agencies. The ideal candidate is a charismatic seller with a track record of acquiring and managing new accounts, creating unique and valuable partnership proposals, and executing plans that meet/exceed partner expectations. Candidates for this position are highly motivated, self-assured team players with strong digital and social media skills. You will be a part of a high caliber team in an industry that is experiencing rapid and dramatic growth. This is a high velocity, client facing sales role requiring deep industry expertise and a proven ability of closing large deals.
Role & Responsibilities:
· Proactively prospect, qualify, and close new accounts
· Strategically and creatively build a pipeline and maintain a high level of activity
· Independently research and prospect using a variety of techniques including online research, networking and active participation in industry events
· Develop innovative ideas and influencer marketing solutions for advertisers and their digital and PR agencies
· Create persuasive sales presentations using market trends and case studies
· Effectively communicate sales pipeline and consistently exceed sales goals by closing new accounts and upselling existing ones
· Work closely with Creative, Account Management and Talent Relations teams to ensure successful campaign execution
· Act as an internal advocate for your clients by providing strategic market feedback and participating in product development initiatives
Requirements:
· 3-5 years of digital sales experience with a track record of meeting/exceeding revenue goals
· Team player with exceptional presentation and communication skills, and an ability to help partners understand the unique value of Open Influence, and persuade them to tap into the power of our platform
· Fluency in digital and social media. Influencer Marketing experience is a plus
· Track record working with large brands and media agencies, including concepting and selling creative ideas to senior decision makers
· Well regarded in the marketplace with a network of contacts among relevant potential partners
· Proficiency with Salesforce, Excel and PowerPoint
· BA or BS degree or equivalent experience
· High energy, positive attitude, and a sense of humor
Open Influence is the leading influencer marketing company, successfully activated over 1000 influencer-driven social media campaigns for Fortune 500 corporations and their agencies, across multiple social platforms like Instagram, Snap, Twitter and YouTube. Open Influence works with leading brands including Amazon, Facebook, Google, Warner Brothers, Disney, Abercrombie & Fitch, Puma, Bose, Nissan, Pepsi and Kellogg. Headquartered in Los Angeles, Open Influence’s network of offices includes locations in New York, Chicago, San Francisco, Portland, Milan, London, Hong Kong and Dubai.
About Us
It’s your story, have the right people share it.
Influence better on the world’s most relevant social platforms: Snapchat, Instagram, Twitch, Facebook, Twitter, Pinterest, YouTube, and more.
At Open Influence, we are committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality content, and transparency for both advertisers and content creators. With a deep understanding of the influencer landscape, a full-fledged analytics platform, and a team of dedicated social engineers, Open Influence has established successful track records in industries spanning across fashion, lifestyle, automotive, entertainment, technology, consumer packaged goods, pharmaceuticals, and more. Top brands we have proudly worked with include Amazon, Facebook, Google, Warner Brothers, Disney, Abercrombie & Fitch, Puma, Bose, Nissan, Pepsi and Kellogg. Headquartered in Los Angeles, Open Influence’s network of offices includes locations in New York, Chicago, San Francisco, Portland, Milan, London, Hong Kong and Dubai.
Some of our accolades include:
**2019 Inc. 5000 Company** Fastest-growing private companies in America
**2018 Inc. 5000 Company** Fastest-growing private companies in America
2019 Finalist — ThinkLA’s “Best Influencer Campaign” for our work on Amazon’s Jack Ryan
2018 MediaKey’s ‘Best Use of Digital PR’ award – BACARDI
2017 MediaKey’s ‘Social Media Campaign of the Year’ award – NESTLE
2016 MediaKey’s ‘Social Media Campaign of the Year’ award – FIAT
Forbes 2017 “30 Under 30″ award
Inc.’s 2016 coveted ’30 under 30’ award
We’re a fast-paced and rapidly growing Influencer Marketing and Social Media Company. We were the first Influencer Marketing company to market in 2012, are currently the largest with offices in L.A., N.Y., Portland, Chicago, London, Milan, and Hong Kong, and are rapidly growing. We develop Influencer based creative for brands in nearly every vertical and are growing our creative offering to meet the ever-evolving demands of this booming facet of the industry.
We are creatives, creators, and highly skilled talent managers with big ideas, bigger aspirations, and endless opportunities. Our office environment is very much a start-up mentality but with years of industry experience. We’ve coined the term Creative Entrepreneur because that’s really what we are looking for. Each employee is empowered to guide their own ship, learn from the team around them and be part of creating something that hasn’t been done before.
Based in N.Y., you will be the flagship team member/s of our growing creative team (based in L.A.) and be responsible for helping to grow and redefine the companies creative capabilities and offering. You will work autonomously but collaborate continuously with the larger creative team and report directly to the E.C.D. You will work on brands based across the world but predominantly support the East Coast and UK creative opportunities.
Role & Responsibilities:
· You will be responsible for developing, drafting, and pitching creative strategies as well as be hands on with creative production by helping develop content that drives fan engagement
· You might travel for any in-person client meetings with the sales team to provide on-site support
· You will also work closely with members of the marketing team to achieve shared goals
Requirements:
· MUST have a thorough understanding of most social media platforms (in order of importance) Instagram, Facebook, YouTube, Pinterest, Snapchat, Twitter, Twitch, Tik Tok, and Blogs
· Must have experience working with Adobe creative suite – Photoshop, Illustrator, Premiere and After Effects (a major plus!)
· Must have experience working with Keynote/PowerPoint
· Microsoft Word
· Be extremely detail oriented and organized
· Passionate about creative and a student of the craft
· A strong communicator and great at team collaboration
· Open to feedback and thrive in pressured situations
About Us
It’s your story, have the right people share it. Influence better on the world’s most relevant social platforms – Snapchat, Instagram, Facebook, Twitter, Youtube, Pinterest and more. At Open Influence, we are committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality content, and transparency for both advertisers and content creators. With a deep understanding of the influencer landscape, a full-fledged analytics platform, and a team of dedicated social engineers, Open Influence has established successful track records in industries spanning across fashion, lifestyle, automotive, entertainment, technology, consumer packaged goods, pharmaceuticals, and more. Top brands we have proudly worked with include Coca Cola, Puma, Corona, Nissan, Unilever, Crocs, McDonald’s, Universal Studios, and Verizon. Headquartered in Los Angeles, Open Influence’s network of offices includes locations in New York, Chicago, San Francisco, Milan, London, and Hong Kong.
Open Influence, the leader in social influencer marketing, is looking for an individual contributor to join our high performing sales team. The primary responsibility is to drive and grow new business revenue from brands and their agencies. The ideal candidate is a charismatic seller with a track record of acquiring and managing new accounts, creating unique and valuable partnership proposals, and executing plans that meet/exceed partner expectations. Candidates for this position are highly motivated, self-assured team players with strong client and social media skills. You will be a part of a high caliber team in an industry that is experiencing rapid and dramatic growth. This is a high velocity, client-facing sales role requiring deep industry expertise and a proven ability for closing advertising deals.
Role & Responsibilities:
· Proactively prospect, qualify, and close new accounts
· Strategically and creatively build a pipeline and maintain a high level of activity
· Independently research and prospect using a variety of techniques including online research, networking and active participation in industry events
· Develop innovative ideas and influencer marketing solutions for advertisers and their digital and PR agencies
· Create persuasive sales presentations using market trends and case studies
· Effectively communicate sales pipeline and consistently exceed sales goals by closing new accounts
· Work closely with Account Management to ensure successful campaign execution
· Act as an internal advocate for your clients by providing strategic market feedback and participating in product development with the Open Influence team
Requirements:
· 4 – 8yrs (Senior AE) of digital sales experience with a track record of meeting/exceeding revenue goals
· Team player with exceptional presentation and communication skills, and an ability to help partners understand the unique value of Open Influence, and persuade them to tap into the power of our platform
· Fluency in digital media with a strong understanding of social media platforms
· Knowledge of the paid social media space/influencer marketing is a MAJOR plus.
· Track record working with large brands and media agencies, including developing and selling creative ideas to senior decision makers
· Well regarded in the marketplace with a network of contacts among relevant potential partners
· Proficiency with Salesforce, Keynote & Microsoft Office
· BA or BS degree or equivalent experience
· High energy, positive attitude, and a sense of humor (foodies are a plus!)
About Us
It’s your story, have the right people share it. Influence better on the world’s most relevant social platforms – Snapchat, Instagram, Facebook, Twitter, Youtube, Pinterest and more. At Open Influence, we are committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality content, and transparency for both advertisers and content creators. With a deep understanding of the influencer landscape, a full-fledged analytics platform, and a team of dedicated social engineers, Open Influence has established successful track records in industries spanning across fashion, lifestyle, automotive, entertainment, technology, consumer packaged goods, pharmaceuticals, and more. Top brands we have proudly worked with include Coca Cola, Puma, Corona, Nissan, Unilever, Crocs, McDonald’s, Universal Studios, and Verizon. Headquartered in Los Angeles, Open Influence’s network of offices includes locations in New York, Chicago, San Francisco, Milan, London, and Hong Kong.
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Open Influence, the leader in social influencer marketing, is looking for an Account Manager to join our high performing team in an exciting workspace. Open Influence is committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality, and transparency for both advertisers and content creators. Our proven mix of technology, creativity, people, and expertise enables us to identify the most impactful influencers and efficiently execute campaigns on behalf of our clients.
The Account Manager is responsible for delivering superior client service for each Open Influence client. The ideal candidate for this position will be extremely detail-oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods. The AM will liaison between internal sales and influencers to manage expectations and ensure deadlines are met. The AM will collaborate with Account Executives on large strategic accounts from proposal to execution to reporting. Candidates for this position are highly motivated, self-assured team players with strong client and social media skills. You will be a part of a high caliber team in an industry that is experiencing rapid and dramatic growth. This is a high velocity, client facing role requiring deep industry expertise and a proven ability for executing large advertising deals.
Role & Responsibilities:
• Work closely with cross-functional teams to ensure successful campaign execution
• Responsible for pre-sale planning and post-sale execution
• Serving as the liaison between sales, creative, and talent for campaign execution
• Analyzing campaigns and communicating with agency and client teams to optimize performance
• Vetting and negotiation with potential campaign talent
• Responsible for talent communications to ensure campaign goals are met
• Develop streamlined processes using creative problem-solving tactics for unique campaign opportunities
• Act as an internal advocate for your clients by providing strategic market feedback and participating in product development with the Open Influence team
• Collaborating with Account Executives on RFP responses and deliverables
• Working with Finance team to ensure proper billing to talent
Requirements:
• Bachelor’s degree from an accredited college or university
• Minimum 2-3 years of experience as planner or account manager is preferred
• Experience in building and optimizing digital media plans
• Must be a self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Exceptional communication and organizational skills
• Must be extremely detail oriented
About Us
It’s your story, have the right people share it. Influence better on the world’s most relevant social platforms – Snapchat, Instagram, Facebook, Twitter, Youtube, Pinterest and more. At Open Influence, we are committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality content, and transparency for both advertisers and content creators. With a deep understanding of the influencer landscape, a full-fledged analytics platform, and a team of dedicated social engineers, Open Influence has established successful track records in industries spanning across fashion, lifestyle, automotive, entertainment, technology, consumer packaged goods, pharmaceuticals, and more. Top brands we have proudly worked with include Coca Cola, Puma, Corona, Nissan, Unilever, Crocs, McDonald’s, Universal Studios, and Verizon. Headquartered in Los Angeles, Open Influence’s network of offices includes locations in New York, Chicago, San Francisco, Milan, London, and Hong Kong.[/vc_column_text][/vc_column][/vc_row]