On Sept. 21, CREAcon will be coming to Miami. CREAcon is the first event in Spanish for content creators, brands, and the general public that celebrates Hispanic culture in the U.S. through the creation of digital content.
CREAcon will take place from 9:30 a.m. to 7:30 p.m. ET, featuring a wide array of discussions including “Brands and Valuable Content: Build a Solid and Valuable Identity,” “Creatortivity: The Importance of Creativity to Impact People’s Lives and Culture,” and “Create Content and Create Your Team: The Key to Success.”
“We are proud to partner with CREAcon 2023 during Hispanic Heritage Month, supporting the growth and career development of Spanish-speaking creators on their journey within the creator economy. We are also grateful to Alexandra Olavarria, who will attend CREAcon as an OI ambassador and speaker. We are looking forward to meeting and collaborating with more remarkable talent!”
– Katie Plattner, Head of Talent Relations, Open Influence
CREAcon will provide Spanish-speaking creators and brands with a space to network and connect with like-minded individuals and other industry powerhouses.
Meet OI’s Ambassador
Alexandra Olavarría – Content Creator
Alexandra Olavarría is a television host, influencer, and successful entrepreneur from Miami, with more than 10 years of career in the TV and entertainment industry.
She has a popular digital travel segment, Las Aventuras de Alexa, for which she won the Best Travel Content Creator Award in the U.S. in 2019 at Los Tecla Awards. She is currently a TV presenter for the No. 1 Hispanic channel, NBCUniversal’s Telemundo, with her lifestyle and beauty segment.
What excites you most about speaking at Creacon?
Alexandra: “Sharing my experience and knowledge with other creators and brands. I’m excited to be a part of this great event, and I hope to inspire others to follow their dreams.”
Why do you think it is important to have Hispanic representation in creator marketing?
Alexandra: “We are a big part and percentage of the U.S. population now. It’s important to represent our culture, roots, and traditions.”
Open Influence is honored to have Alexandra Olavarría as our ambassador at CREAcon. Alexandra will lead the discussion “Collaborate and Earn: Indirect Monetization” and speak from 2:40 p.m. to 3 p.m. to discuss building and maintaining brand partnerships.
Open Influence is an award-winning, global creator marketing agency with a wide network of creators. Open Influence assists brands in creating engaging and diverse content. Don’t hesitate to reach out to us today to get started on your next campaign.
