It’s a new year, with new trends and updates. Here are the latest advances on social media coming into 2022.
Instagram Reverse Chronological Feed
After plenty of feedback, Instagram has responded with new ways for users to control what they see in their feed. These changes include the choice to switch between three different views, two of which include seeing posts in reverse chronological order.
- Home – IG recommended content based on what it thinks you’d like to see
- Favorites – Chronological posts from a list you make of users you don’t want to miss (family/friends/favorite creators)
- Following – Chronological posts of everyone you follow
Instagram promised to release this feature in the first half of the year. We will be sure to let you know when it is accessible to all.
TikTok’s New Editing Tools
There is no doubt that TikTok’s cultural influence has spread worldwide. According to App Annie’s 2022 Mobile Forecast report, TikTok is positioned to surpass 1.5 billion users in the next year.
GIPHY Partnership
With more creators comes more creative tools. One of the newest partnerships is with GIPHY to boost the Green Screen effect. Since Green Screen is one of TikTok’s most used effects, they decided to add a unique and fun way to story-tell with GIFs.
It’s not just about quantity, but quality, which is why TikTok just added the visual enhancement button and high-quality uploading. Whether uploading or shooting directly from the app, you can hit a button and it will improve exposure, low-light, and color correction instantly. Then, on the Publishing page in the “More options,” you’ll see the option to upload videos in up to 1080p HD. Better quality videos will be needed to retain users’ attention for longer.
Long-Form Video
Long-form video is not a thing of the past. Sure, in 2021, micro-learning was booming with bite-sized Reels, 30-second TikToks, and YouTube Shorts. But there’s still room for longer videos and we’re seeing that shift already as TikTok expands to three-minute videos and IG Reels extend to 60 seconds.
Twitter’s New Topics Bar
It’s just a test right now, but Twitter is trying out a new way to discover content on your timeline. The new topics bar will show up at the top and appear in bubbles tabs above your feed. Simply tap to see more of the latest, trending topics.
Content discovery has been an issue Twitter has been trying to tackle for a while now. This update is a baby step in that direction to increase engagement on the app and personalize user experience. More still to come on that app test.
LinkedIn Upgrading with Audio
After continuing disruption of in-person events, platforms have made alternative options to host occasions. LinkedIn has seen an increase in its Live Events by 150% year-over-year.
Now, it’s improving the user experience by testing an audio event option much like Clubhouse. Users can tune into live discussions in the app and raise their hand virtually to join the conversation or post likes and comments in the chat.
This audio update has the potential to bring more thought leaders together and boost the mission of LinkedIn.
Open Influence is a global influencer agency that is full of the best thought leaders and social media gurus who constantly stay up to date on the latest trends.
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