The foundation of the success of influencer marketing is the power of human connection. Influencers have the ability to connect audiences to brands on an emotional level.
As you might know, one of our mottoes here at Open Influence is humans love humans. Another thing that humans love is love. Why is there so much influencing power in social media couples?
Two is better than one. Here are two reasons:
- There is an emotional connection that naturally presents itself in the content. There’s no denying that people love love. When it comes to social media, users easily find themselves falling in love with influencer couples and connecting with them on a deeper level, like in a romantic film. However, it’s not a fictional story; it’s real.
- Brands obtain double to exposure when both influencers post. If you’re only working with one, it’s almost guaranteed that the other will organically support the campaign from the sidelines by liking, commenting, or sharing.
In this “Creator Spotlight” series, we want to celebrate Maria Corrigan, who began her journey after meeting Nick Bateman, a famous creator with almost 6 million Instagram followers. He later became her husband, and they lived happily ever after—the end. Not quite, let’s back it up a little. Keep reading to get to know her story and to celebrate with us her creative journey.
Tell us a short fun fact about yourself.
It’s been a dream of mine to open a gourmet donut shop!
What’s your favorite social media trend right now?
I really enjoy before and after home renovations! I love all the DIY short little IG reels that are really popular right now.
What started you on your influencer journey?
I was inspired by my husbands (@nick__bateman) Instagram handle!
What’s your favorite part about being a creator?
I absolutely love hearing from people when I’ve motivated them in some way or they’ve tried one of my recipes. ☺️
What’s the proudest moment of your career?
To work with brands that I’ve always been a fan of because to be honest, I never thought I’d be considered an influencer.
What is the best piece of advice you’ve ever been given?
It’s better to try something you’re afraid of, then to never try at all out of fear.”
Ready to leverage creator partnerships to grow your business? Open Influence is a global influencer agency that helps brands connect with influencers. Contact us here.