Decoding Influence: How to Plan your Influencer Marketing Campaign this Holiday Season

Decoding Influence: How to Plan your Influencer Marketing Campaign this Holiday Season

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We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about marketing strategies for the upcoming holiday season.

Holiday retail sales are forecasted to be $1 trillion in 2021. While the holidays are certainly a noisy time for brands, it presents a great opportunity to connect with your customers during a time when emotions run high!

Account Director, Diana Perlov, spoke to Eric and shared tips for running an effective influencer holiday campaign.

In this episode, you will hear about:

  • Planning ahead and booking influencers before it’s too late.
  • How brands can break through the noise of holiday content and stand out.
  • Social media ecommerce features that can help take your campaign to the next level.

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