Short-form videos are the leading content format used for creator marketing in 2023.
The rise of short-form videos on social media platforms such as TikTok, Instagram, and YouTube has changed how people consume and create content online. These platforms allow users to easily create and share videos that are just a few seconds to a few minutes in length. Short-form video is rising in popularity and is now a key priority for marketers.
Did you know that Open Influence’s sponsored video content has increased by 344.7% since 2020?
In this report, you will learn:
- The differences between short-form formats on each social media platform.
- Branded content policies.
- Ways creators utilize short-form videos.
- Best practices for creator marketing.