Recognized by the International Academy of Digital Arts & Sciences, we are pleased to announce that Open Influence has earned the distinction of Webby Honoree in the Influencer Endorsement category.
“Honorees like Open Influence are setting the standard for innovation and creativity on the Internet,” said Claire Graves, President of The Webby Awards. “It is an incredible achievement to be selected among the best from more than 14,300 entries we received this year.”
Open Influence’s Convos with CEOs campaign has been recognized in the Social category for Best Influencer Endorsement.
Convos with CEOs ft. Hallease – Target X YouTube X Open Influence
Target chose digital storyteller, Hallease, to create a brand new series of five videos called “Convos with CEOs.” The series featured the unique entrepreneurial stories of the founders behind products featured at Target. Each YouTube video featured an interview with the founders of brands like Black Girl Sunscreen, Beauty Bakerie, Bellen’s More Than Peach, and more.
Verbal mentions about products featured at Target ran across multiple channels, from YouTube to Instagram. The five YouTube episodes received 6.4 million views, 4.2 million impressions, and 107.3K hours of watch time. The five Instagram reels garnered 28.1K views, generating 2.7k total impressions.
About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media and PR; Apps & Software, Social; Podcasts; Games and Virtual & Remote. Established in 1996, The Webby Awards received more than 14,300 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, Canva, Omidyar Network, YouGov, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, TheFutureParty, and AIGA.
This year’s Webby Awards received 3.2 Billion Media Impressions across print, online, and broadcast.
Patton Oswalt Presents Jimmy Kimmel with a Webby on Jimmy Kimmel Live.
This could be you next year. Want to work with us? Contact us today.
