We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about global influencer marketing.
Open Influence has been expanding internationally with locations in London, Milan, and Hong Kong. Influencers, on the other hand, have always transcended geographic borders.
Europe’s Chief Operating Officer, Marco Marranini, spoke to Eric and shared tips for running an effective global influencer marketing campaign.
In this episode, you will hear about:
- The evolution of influencer marketing in different markets.
- Key aspects to keep in mind when activating in different markets
- What’s trending in European countries
- Holiday recommendations
- 2022 predictions
