The holiday shopping season is often referred to as retail’s Super Bowl, with the National Retail Federation estimating that November and December have accounted for 19% of total U.S. retail sales over the past five years.
Much of that activity is taking place online, with the trade group pegging total online and other non-store sales during last year’s holiday season at $238.9 billion. Creators can be the welcome wagon for shoppers boarding the social commerce train, as they can use their connections and personality to guide potential customers down the path from product discovery, to product research, to final decision, to checkout, all without leaving the social app they are using or the mobile device they are using more and more to shop with.
It’s never too early to begin preparing for the next holiday shopping season. In this report, you will learn about how this process is a year-round effort.
The report will dive into:
- How the holiday shopping season is evolving.
- The role that creator marketing can play.
- Best practices for brands’ creator marketing campaigns.
- Examples of campaigns from Abercrombie & Fitch, Live With Kelly and Ryan, and Uber Eats/Starbucks.
- And more.
Download the report below to learn more!