Adweek’s Social Media Week returns this year in New York May 16-18, 2023, to discuss the Creatorverse. The event will bring together a diverse lineup of speakers, including creators, executives, and agency leaders, to share their expertise and insights surrounding the democratization of creativity.
The creator marketing space is evolving and calls for brands and businesses to adapt in order to effectively navigate the next chapter of social media. Social Media Week aids brands in discovering how to effectively collaborate with creators and lean into creating innovative content.
“The question of how to get started and scale a creator marketing program comes up so often that we at Adweek decided to make the theme of this year’s Social Media Week the “Creatorverse.” We wanted the program to focus on how marketers and ad agencies can collaborate with creators to drive next-level engagement. We felt both a responsibility and an urgency to use our platform to do the deepest dive yet into the democratization of creativity and what lies ahead. The benefits of getting this right are too great,” said Ann Marinovich, Adweek.
“With the rise of the creator economy, established platforms, and emerging online communities are shifting the dynamic for brands competing to capture consumer attention. As consumers embrace this shift toward a more open landscape of entertainment and education, brands need to develop a deeper understanding of the scope of the creator economy, its broader economic impact, and what’s driving individual creators.”
Social Media Week will offer sessions at a Main Stage with top thought leaders, class-room style workshop sessions, and a daily social media week recap. Social Media Week will also offer virtual passes for people to join remotely all 3 days.
Open Influence and Uber will join Social Media Week for the Diversifying Your Creator Strategy: From Grassroots Marketing to the Big Game session on Wednesday, May 17 at 11:45 am.
The session will explore how the creator marketing industry has evolved over the years and moved toward working on new creative possibilities during collaborations with creators. To adapt, Uber has worked with creators as true partners to develop campaigns that generate engagement and resonate with their audience.
Meet the Speakers
Diana Perlov – Senior Director of Client Success – Open Influence
Diana Perlov is a lifelong New Yorker, passionate about storytelling and relationships. As the Director of Client Success at Open Influence, Diana oversees Account Management for both the East Coast and UK teams. With experience in influencer relations, she specializes in multi-channel marketing campaigns, crisis management, and social strategy. Diana’s career began at CBS, where she developed innovative sales solutions and custom-integrated marketing campaigns for advertisers. She continues to provide client solutions through the oversight of hundreds of brand campaigns and curates meaningful relationships with agency and brand partners alike.
Kaitlyn Mendoza – Social Media Lead, US/C, Delivery
Kaitlyn Mendoza is an accomplished social media and digital marketing executive. With extensive experience spanning influencer partnerships, full-funnel social media programs, and more, Kaitlyn brings a seasoned perspective to brands looking to dimensionalize their social media workstreams. She currently oversees paid and brand social and influencer marketing across US and Canada for Uber Eats.
Open Influence is an award-winning global creator marketing agency that assists brands in creating engaging and innovative content. Open Influence has a successful track record of working with top brands across a variety of verticals.