Terms and Conditions | Open Influence

Open Influence Influencer Terms and Conditions

These Open Influence Influencer Terms and Conditions (the “Terms and Conditions” or “Terms”) are entered into as of the Effective Date specified in the Scope of Work (as defined below) entered into by and between the influencer specified on the applicable Scope of Work (the “Influencer”) and OPEN INFLUENCE, INC., a Delaware corporation with its principal place of business at 8455 Beverly Blvd, Los Angeles, California 90048 (the “Company”). Influencer and the Company may be referred to hereinafter individually as a “Party” or collectively as the “Parties.” “Agreement” as used herein shall mean the Influencer Agreement between the Parties together with the SOW and these Terms which are incorporated to the Influencer Agreement by reference.

BY ACCEPTING OR EXECUTING A SCOPE OF WORK, ORDER FORM OR ANY RELATED ADDENDUM THAT REFERENCES THIS AGREEMENT, YOU EXPRESSLY AGREE TO BE BOUND BY, AND STRICTLY ADHERE TO, ALL OF THE TERMS OF THIS AGREEMENT. IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY AND ITS AFFILIATES TO THESE TERMS AND CONDITIONS.

Services; Scope(s) of Work. Company wishes to engage Influencer to perform certain social media marketing and related services (the “Services”). The Services shall be set forth in one or more Scope(s) of Work. Influencer agrees to perform the Services subject to these terms, the terms of the Influencer Agreement and of the applicable Scope of Work. The Company and Influencer shall enter into one or more written scope(s) of work in a form substantially similar to the Scope of Work template attached as Exhibit A to the Influencer Agreement, (each, a “Scope of Work” or “SOW”) which SOW shall detail (a) the specific Services to be provided by Influencer; (b) the scope, duration, and reach of each applicable media campaign (each a “Campaign”); (c) the Advertiser’s Social Media Channels, or other media channels, that will be used for the Campaign; (d) any Content (as defined below) to be created by Influencer; (e) a schedule and dates for performance by the Influencer of the Services and Campaign; (f) minimum and/or maximum limits on the duration a post will be live and on other posts made on the same social media channels and other similar requirements; and (g) such other terms as may be mutually agreed by the Parties. Where the Parties execute a document that includes the details of a Campaign, that document shall be deemed an SOW for the purposes of the Influencer Agreement and these Terms even if titled “Insertion Order,” “IO,” or otherwise. As used herein, “Social Media Channels” include but are not limited to: Meta/Facebook/Instagram, Twitter, Tumblr, YouTube, Pinterest, Google and TikTok.
Development and Approval of Content. Initial Development and Approval. Influencer shall submit all elements of any and all content, materials, videos, photographs and/or works of a similar nature produced, developed, or created by Influencer, in whole or in part pursuant to the Influencer Agreement (collectively, the “Content”), including any captions relating to the Content or applicable post(s), to the Company for the Advertiser’s written approval prior to posting, which approval may be granted or withheld in the Advertiser’s and Company’s sole discretion. All Content must be submitted to the Company in accordance with the schedule set forth in the SOW. If, following each submission of Content to the Company for approval by the Advertiser, the Company or the Advertiser requests or requires any edits to the Content, the Influencer shall make any and all edits as requested by the Company or the Advertiser. Company will endeavor to limit the rounds of edits. Following Influencer’s implementation of such edits, Influencer shall resubmit the Content to the Company for review and approval by the Advertiser. In the event that Influencer incorporates applicable edits in a manner consistent with the requirements provided to Influencer but the Content is thereafter not approved by the Advertiser, the Company reserves the right to terminate this Agreement and/or the applicable SOW immediately upon notice to Influencer, subject to the payment to Influencer of a termination fee per Section 7(d) of these Terms. In addition, if Influencer makes any post without having received notice from the Company of the Advertiser’s approval, such unauthorized post shall be deemed a material breach of Influencer’s obligations under this Agreement and the Company shall have the right to (a) terminate the Agreement and/or the applicable SOW immediately upon notice to Influencer, or (b) require Influencer to post a makegood that has been approved by the Advertiser, without additional compensation to Influencer.Ongoing Revisions. In addition to approval requirements in Section 2(a), above, following approval of any Content by the Advertiser, and posting of such Content by Influencer, the Advertiser shall have the right to (i) require Influencer to revise any Content to the extent that the information included in a post with regard to the Advertiser is no longer accurate, or (ii) require Influencer to remove any indicia of the Advertiser from the Content. In the event of any such requirement by the Advertiser, upon request from the Company, Influencer shall revise the applicable Content which shall be subject to the approval process set forth in Section 2(a). For clarity and avoidance of doubt, Influencers obligations in this Section 2(b) shall survive termination of this Agreement and Influencer agrees at any time upon request of Company or Advertiser to do what is necessary to comply with the provisions of this Section 2(b) provided, however, that after termination, whether the Content is revised or all indicia of Advertiser is removed shall be at Influencer’s option.Authentication/Platform Systems. Influencer will take the steps necessary to verify and authenticate the Services as directed by Company. Specifically but without limitation, with regard to any Campaign pursuant to which Influencer is obligated to post on Instagram or TikTok, Influencer must authenticate with Company’s proprietary system within forty-eight (48) hours of receiving the applicable authentication link. For all TikTok programs, Influencer agrees to join TikTok’s Creator Marketplace (TTCM) prior to authorizing with Open Influence. Successful authentication (or re-authentication) will enable the Company to confirm any Instagram and/or TikTok posts hereunder and issue payment, in addition to viewing the post’s analytics. If Influencer fails to provide the necessary authentication within seventy-two (72) hours and/or if authentication is not successfully activated prior to agreed-upon posting date, the Influencer will be required to post a makegood that has been approved by the applicable Advertiser, without additional compensation to Influencer. Delays in authorization, will be considered a delay as per Section 2. of these Terms. Further, if Influencer fails to provide photographic or other evidence of Influencer’s successful completion of the Services and/or Campaign(s), the Company shall have the right to require Influencer to post a makegood that has been approved by the Advertiser. Company reserves the right to withhold payment until Influencer meets the authentication requirements in this Section 2(c).Analytics. If requested by Company, Influencer must provide Company with a screen shot of all reasonably available metrics and analytics relating to the post and/or their accounts at the time of posting including, but not limited to the number of post views, audience demographics, and blog analytics (when applicable), within seventy-two (72) hours of each such request. Delays in providing this information, will be considered a delay as per Section 2 of the Terms. Company reserves the right to withhold payment until Influencer meets the analytics requirements in this Section 2(d).
Influencer Delays. Time is of the essence with regard to Influencer’s performance under the Influencer Agreement. In the event that Influencer fails to provide the Content for review and approval in accordance with the timing requirements set forth in the Influencer Agreement, these Terms, in the applicable SOW, or otherwise mutually agreed to by the Parties in connection with an applicable SOW, or otherwise fails to perform the Services in accordance with the timelines set forth in the applicable SOW, shall constitute a material breach of the Agreement. Without limiting the foregoing, if Influencer believes that it will be unable to meet any deadline, Influencer shall inform Company of the possible delay promptly.
Objectionable Content. Influencer acknowledges and agrees that he/she will not (a) make any unsubstantiated claims about any third party or its products or services in any Content related to any Campaign; or (b) develop or post any material (including both Content and unrelated posts) that is in any way illegal, obscene or harmful to the reputation, goodwill or interest of the Company or the Advertiser or their respective products, services, associates, employees or affiliates or that is otherwise reasonably objectionable to the Company or the Advertiser.
Exclusivity. Influencer acknowledges and agrees not to include as part of any Content, or otherwise post to any Social Media Channel, or any other media channel set forth in an applicable SOW, in connection or combination with the Content, any reference to any other brand or trademark other than those authorized by the Company on behalf of the Advertiser and shall not post to any Social Media Channel, or any other media channel set forth in an applicable SOW, any information, promotion, endorsement or content related to the brands specified in the applicable SOW for the period of time set forth in the applicable SOW. In addition, Influencer agrees to only tag Advertiser’s pages on Social Media Channels and/or Advertiser’s social media handles in Influencer’s post(s) that include the Content.
Subject to (i) completion of the Services and Campaign(s) set forth in the applicable SOW; (ii) delivery to the Company of the confirmation required by the Company to evidence that the Services or Campaign(s) have been completed; (iii) Company having received payment from Advertiser for the Campaign to which the Services are related; and (iv) provided that Influencer is not in breach of the terms of this Agreement, the Company shall pay Influencer the compensation set forth in the applicable SOW. Payment shall be made using a payment system or other method chosen by Company. Company reserves the right to change its payment system or method of payment at any time. Influencer agrees to take such actions as are necessary for Influencer to receive payment via the system or method chosen by Company. Company currently makes influencer payments using Tipalti, https://tipalti.com. Subject to the prerequisites above,payment shall occur on the first Friday following the the 60 day period from the date Influencer fulfills all of its obligations hereunder. The Company shall submit payments to Influencer using the payment account information provided by Influencer on the SOW. Influencer shall be solely responsible for maintaining and/or updating his or her payment account information including but not limited to financial institution and account number information (“Influencer Payment Information” or “IPI”) by contacting the Company. Any failure by Influencer to provide accurate IPI, to timely submit an invoice, or to update changes to IPI may result in delays in payment. If the Company makes a payment to an incorrect account due to Influencer’s failure to provide accurate IPI, and the Company is unable to recover the amount of such incorrect payment, the Company shall be deemed to have made such payment in full to Influencer, and the Company shall have no further obligation to Influencer with regard to such payment. Further, any failure by Influencer to claim or request payment on or before 180 days from the date Influencer fulfills all of its obligations as set forth in the applicable SOW, shall result in Influencer forfeiting any and all right, title and interest to payment. If Company becomes aware of a disagreement between Influencer and Influencer’s agent concerning the party to whom or account to which payment should be made, Company shall have the right (but not the obligation) to delay payment until such time as Influencer and agent have resolved the disagreement and jointly instructed Company regarding payment.
Compensation and Payment. Subject to (i) completion of the Services and Campaign(s) set forth in the applicable SOW; (ii) delivery to the Company of the confirmation required by the Company to evidence that the Services or Campaign(s) have been completed; (iii) Company having received payment from Advertiser for the Campaign to which the Services are related; and (iv) provided that Influencer is not in breach of the terms of this Agreement, the Company shall pay Influencer the compensation set forth in the applicable SOW. Payment shall be made using a payment system or other method chosen by Company. Company reserves the right to change its payment system or method of payment at any time. Influencer agrees to take such actions as are necessary for Influencer to receive payment via the system or method chosen by Company. Company currently makes influencer payments using Tipalti, https://tipalti.com. Subject to the prerequisites above,payment shall occur on the first Friday following the the 60 day period from the date Influencer fulfills all of its obligations hereunder. The Company shall submit payments to Influencer using the payment account information provided by Influencer on the SOW. Influencer shall be solely responsible for maintaining and/or updating his or her payment account information including but not limited to financial institution and account number information (“Influencer Payment Information” or “IPI”) by contacting the Company. Any failure by Influencer to provide accurate IPI, to timely submit an invoice, or to update changes to IPI may result in delays in payment. If the Company makes a payment to an incorrect account due to Influencer’s failure to provide accurate IPI, and the Company is unable to recover the amount of such incorrect payment, the Company shall be deemed to have made such payment in full to Influencer, and the Company shall have no further obligation to Influencer with regard to such payment. Further, any failure by Influencer to claim or request payment on or before 180 days from the date Influencer fulfills all of its obligations as set forth in the applicable SOW, shall result in Influencer forfeiting any and all right, title and interest to payment. If Company becomes aware of a disagreement between Influencer and Influencer’s agent concerning the party to whom or account to which payment should be made, Company shall have the right (but not the obligation) to delay payment until such time as Influencer and agent have resolved the disagreement and jointly instructed Company regarding payment.
Term and Termination.a. Term. The Influencer Agreement shall be effective as of the Effective Date and shall continue in full force and effect through the end date of the last Campaign set forth in any outstanding SOW entered into hereunder, unless the Agreement is otherwise terminated as set forth therein or in these Terms (the “Term”). Notwithstanding the foregoing, the Term of the Agreement shall be concurrent with the SOW, insertion order, or other written agreement between Company and Advertiser (the “Advertiser Agreement”) to which each applicable Campaign pertains.b. Termination. In addition to any termination rights otherwise set forth herein, the Company shall have the right to terminate the Agreement, including any and all outstanding SOWs, (i) immediately upon written notice to Influencer if the applicable Advertiser Agreement is terminated for any reason, (ii) at any time upon five (5) business days prior notice to Influencer, and (iii) immediately upon notice to Influencer if Influencer materially breaches any of its obligations hereunder and fails to cure any such breach within twenty-four (24) hours. A material breach by Influencer shall include, without limitation, any breach of Section 4 or Section 11. In the event that the Company reasonably suspects that Influencer is in breach of Subsection 11(h), the Company shall notify Influencer, and, unless Influencer is able to provide reasonable evidence to the Company that Influencer has not fraudulently or falsely increased or affected the applicable number(s) within twenty-four (24) hours of receipt of such notice, the Company shall have the right to terminate this Agreement and/or the applicable SOW, immediately upon notice to Influencer, without any compensation or liability to Influencer, and subject to Influencer’s indemnification obligations; (iv) immediately upon written notice to Influencer if Influencer, its representatives and/or agents, act in any way that causes it or them to undergo material adverse publicity or scandal, or fall into disrepute, including, without limitation if Influencer personally commits any act that results in a conviction of a felony, or any misdemeanor of moral turpitude (by way of example only, a misdemeanor involving a controlled substance, fraud, embezzlement, assault, and battery) or the neglect of others or self-harm.c. Termination Fees. In the event that the Company terminates the Agreement or an applicable SOW pursuant to Section 7(b)(ii), the Company shall pay Influencer the following termination fees: (i) if such termination occurs after this Agreement has been fully executed but before the Content has been submitted and approved, an amount equal to ten percent (10%) of the overall compensation payable by Company to Influencer in connection with the terminated Services and/or Campaign(s); (ii) if such termination occurs after Content has been submitted and approved but before Content has been posted, an amount equal to forty percent (40%) of the overall compensation payable by the Company to Influencer in connection with the terminated Services and/or Campaign(s), (iii) if such termination occurs after Content is submitted, approved and posted but one-half or more of the duration of the Campaign remains, an amount equal to seventy-five percent (75%) of the overall compensation payable by the Company to Influencer in connection with the terminated Services and/or Campaign(s), and (iv) if such termination occurs after Content is submitted, approved, posted and more than one-half of the duration of the Campaign has been completed, the full amount provided for in the Agreement. Notwithstanding the foregoing, no compensation shall be due if the termination was due to breach of the Influencer Agreement. Further, in the event Influencer breaches the Agreement, in addition to the termination rights hereunder, the Company shall be entitled to recover all costs (including attorney’s fees) in the enforcement of the Company’s rights hereunder and, if Influencer shall have been paid in advance pursuant to the terms of the Agreement, the Company shall be entitled to a refund of any monies advanced to Influencer under the Agreement.
License to Use Advertiser Trademarks and Content. The Company, on behalf of the Advertiser, hereby grants to Influencer, a non-exclusive, non-transferable, revocable, limited license to use and display Advertiser’s name, logo and trademarks, and any other content provided to Influencer by the Company or the applicable Advertiser in connection with an SOW, in the form and manner specifically described in the applicable SOW, or otherwise approved for use as part of the Content in accordance with Section 2 hereof (collectively, the “Advertiser Works”), solely as necessary to perform its obligations hereunder and only during the Term hereof, unless otherwise expressly authorized herein. For the avoidance of doubt, Influencer may only use the Advertiser Works in the form and format provided or approved by the Company or Advertiser, as applicable. Influencer acknowledges the Advertiser’s exclusive right, title and interest in and to the Advertiser Works and the goodwill pertaining thereto, that any use of the Advertiser Works by Influencer does not create any ownership, license or other right or interest in or to the Advertiser Works by Influencer except as specifically set forth in this Agreement, and that all use of the Advertiser Works by Influencer shall inure to the benefit of the Advertiser. Influencer agrees that it shall not, challenge, or assist in any challenge to, the validity or exclusivity of the Advertiser’s ownership of the applicable Advertiser Works.
Ownership Rights. The Parties shall elect one of the following ownership options which election shall be set forth in the applicable SOW. Notwithstanding the foregoing, in the event that the SOW fails to expressly identify the Advertiser’s usage rights with regard to the Content, the Parties hereby agree that the Standard and Paid Social Rights as defined in “Option 1” below shall be the controlling form of use rights applicable to such SOW. Further, in the event that the SOW fails to expressly identify the duration of Advertiser’s right to use the Content, the Parties hereby agree that Advertiser shall have the right to use the Work Product for the specified purposes for a period of twelve (12) months.

a. Ownership Option 1: Standard and Paid Social

(i) Ownership of Content. Except with regard to any Advertiser Works incorporated therein, Influencer shall own, exclusively and in perpetuity, any and all intellectual property rights, including trademarks, trade secrets, trade dress, design, mask work, copyrights, and patent rights, and other rights of whatever kind and character, throughout the universe and in any and all languages, in and to the Content.

(ii) Licenses to Content. Influencer hereby grants to the Advertiser (and to Company on behalf of Advertiser) a worldwide, non-exclusive, royalty-free right and license, during the applicable periods specified in the SOW (or, if none, the default period specified in this Section 9) and subject to any other limitations set forth in the applicable SOW, to (A) feature any and all Content generated by Influencer (including Influencer’s name and likeness) on all Social Media Channel accounts and websites owned, controlled or licensed by the Advertiser, and (B) repost any and all Content generated by Influencer (including Influencer’s name and likeness) in one or more sponsored posts distributed through Social Media Channels or other media channels. For clarity and the avoidance of doubt, the foregoing permits Advertiser (and Company on behalf of Advertiser) to repost any and all Content or part thereof and to use paid media in support of the reposting whether the reposts promote a Social Media Channel account owned, controlled or licensed by the Advertiser or via the Influencer’s social media channel(s)/handles(s). Advertiser agrees to use Influencer social media handles specified in the applicable SOW (e.g. @[Influencer] or #[Influencer] in connection with the use of applicable Content, or otherwise credit Influencer in the event Advertiser re-posts any Content. In addition, Influencer hereby grants to the Advertiser a worldwide, non-exclusive, perpetual, irrevocable, royalty-free right and license to (1) continue to use and display the applicable Content in the manner originally featured or used by the Advertiser on Advertiser’s website and social media channels (for clarity this permits Advertiser to leave in place posts made during the period specified in the SOW but not to create new posts) and (2) to continue to use and display the applicable Content for all internal non-public uses of the Advertiser.

Influencer hereby grants to the Company a limited, worldwide, non-exclusive, royalty free, perpetual and irrevocable right and license to use the Content (including Influencer’s name and likeness) for the purpose of marketing on the Social Media Channel accounts owned, controlled or licensed by the Company, as well as such third party digital and print platforms as the Company may elect in its sole discretion, which shall include but not be limited to internet rights, publication rights, white paper rights, newspapers, magazines, e-mail marketing, and brochures.

b. Ownership Option 2: Additional Digital Rights

(i) Ownership of Content. Except with regard to any Advertiser Works incorporated therein, Influencer shall own, exclusively and in perpetuity, any and all intellectual property rights, including trademarks, trade secrets, trade dress, design, mask work, copyrights, and patent rights, and other rights of whatever kind and character, throughout the universe and in any and all languages, in and to the Content.

(ii) Licenses to Content. Influencer hereby grants to the Advertiser a worldwide, non-exclusive, royalty-free right and license, during the applicable periods specified in the SOW (or, if none, the default period specified in this Section 9) and subject to any other limitations set forth in the applicable SOW, to (A) feature any and all Content generated by Influencer (including Influencer’s name and likeness) on all Social Media Channel accounts owned, controlled or licensed by the Advertiser, (B) repost any and all Content generated by Influencer (including Influencer’s name and likeness) in one or more sponsored posts distributed through Social Media Channels or other media channels. For clarity and the avoidance of doubt, the foregoing permits Advertiser (and Company on behalf of Advertiser) to repost any and all Content or part thereof and to use paid media in support of the reposting whether the reposts promote a Social Media Channel account owned, controlled or licensed by the Advertiser or via the Influencer’s social media channel(s)/handles(s), and (C) feature, use and distribute any and all Content or part thereof generated by Influencer (including Influencer’s name and likeness) through any digital media or digital assets, whether in existence as of the date hereof or developed subsequently, as determined in Advertiser’s sole discretion; provided, for the avoidance of doubt, that such digital media or digital assets shall not be deemed to include television or out-of-home billboards. Advertiser agrees to use Influencer social media handles specified in the applicable SOW (e.g. @[Influencer] or #[Influencer] in connection with the use of applicable Content, or otherwise credit Influencer in the event Advertiser re-posts any Content. In addition, Influencer hereby grants to the Advertiser a worldwide, non-exclusive, perpetual, irrevocable, royalty-free right and license to (1) continue to use and display the applicable Content in the manner originally featured or used by the Advertiser on Advertiser’s website and social media channels (for clarity this permits Advertiser to leave in place posts made during the period specified in the SOW but not to create new posts) and (2) to continue to use and display the applicable Content for all internal non-public uses of the Advertiser.

c. Ownership Option 3: Work for Hire

(i) Ownership of Content. Influencer acknowledges and agrees that all Content and all copyrightable material, notes, records, drawings, designs, inventions, improvements, developments, discoveries and trade secrets which relate in any manner to the business of the Advertiser that are conceived, made or discovered by Influencer, solely or in collaboration with others, in performance of the Services or the implementation of the Campaign (collectively, “Work Product”), are the sole property of the Advertiser. To the extent allowable under applicable law all Work Product shall constitute a “work made for hire” as such term is defined in 17 U.S.C. Section 101, made solely for the benefit of the Advertiser. In the event that any right, title or interest to any Work Product, or part thereof, may not, by operation of law, vest in the Advertiser or is determined not to be a “work made for hire” for any reason, then Influencer hereby irrevocably conveys, transfers and assigns to the Advertiser all right, title and interest, in perpetuity and throughout the world and without further consideration, in and to such Work Product, and any and all related patents, copyrights, trademarks, trade names, and other industrial and intellectual property rights and applications therefor. The assignment of the Work Product under this Agreement includes all rights of paternity, integrity, attribution and withdrawal and any other rights known as, or substantially similar to, “moral rights.” To the extent such moral rights may not be assigned under applicable law, Influencer hereby waives such moral rights and consents to any action in connection therewith, including any violation of such moral rights, in the absence of such consent. Influencer shall provide to the Advertiser, or to the Company on the Advertiser’s behalf, all reasonable assistance to enable, and execute all documents necessary to assist with enabling, Advertiser to prosecute, perfect, register or record its rights in any Work Product. Influencer represents and warrants that it has secured all necessary assignments from its personnel to convey ownership of the Work Product as contemplated hereunder.

(ii) License to Work Product Subject in each case to the Advertiser’s prior review and written approval in each instance in accordance with Section 2, during the Term of this Agreement, on behalf of the Advertiser, the Company hereby grants to Influencer a limited, revocable, non-exclusive, royalty-free, license to use the Work Product only as required for Influencer to perform the Services and implement the Campaign to which such Work Product relates. Upon any expiration or termination of this Agreement, the rights and licenses granted to Influencer hereunder will automatically terminate and Influencer shall immediately cease any and all use of the Work Product; provided, that the Advertiser hereby grants to Influencer a worldwide, non-exclusive, perpetual, irrevocable, royalty-free right and license to continue to use and display the applicable Work Product in the manner originally featured or used by Influencer during the permitted posting period specified in the applicable SOW, as well as for all internal uses of Influencer.

To the extent that any copyrighted materials of Influencer that were developed or created by Influencer prior to the Effective Date of the applicable SOW (collectively “Influencer Intellectual Property”), are incorporated into the Work Product, Influencer hereby grants to the Company, for the Company itself and to the Company for the Advertiser’s benefit, and each of the Company’s and the Advertiser’s respective agents, employees, licensees, vendors, and representatives a non-exclusive, royalty-free, worldwide, perpetual, irrevocable, fully sub-licensable and transferable unrestricted right and license to use, reproduce, distribute, transmit, publicize, display, modify, adapt, translate, create derivative works from, and exploit, in whole or in part, edited or otherwise modified, alone or with other materials, in whatever form or medium, the Influencer Intellectual Property incorporated into the Work Product.

10. Third Party Licenses. Influencer shall be solely responsible for obtaining, in a form acceptable to and approved in writing by the Company, any required licenses, permissions or approvals from third parties, contributors, and/or other affected rights holders with regard to third party content incorporated into the Content by Influencer, as necessary for the Company and/or the Advertiser to make full and unrestricted use of the Content as set forth herein, including by way of example and without limitation, requiring all individuals appearing in the Content, to sign an authorization, consent and release form and granting to the Company and the Advertiser all license and publicity rights necessary for the Company or the Advertiser to make use of the name, likeness, image, biography, statements, avatar, and/or social media name and handle and other indicia of such individual contained in the Content. Influencer will provide the Company with copies of such consents upon its written request.

11. Influencer Representations and Warranties. Influencer represents, warrants and covenants that (a) Influencer shall provide all Services under each applicable SOW with commercially reasonably skill and care in a competent and professional manner and at a level of quality not less than that prevailing in the industry, (b) Influencer has the proper skills, training and background to enable Influencer to perform such Services under the SOW in a competent and professional manner and to exercise the diligence ordinarily exercised by members of Influencer’s industry, (c) Influencer shall comply with all applicable laws and regulations in connection with the performance of the Services and each applicable Campaign, including, without limitation, laws and regulations concerning advertising and promotional campaigns, including, without limitation, the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, (d) Influencer shall comply with all terms of use, privacy policies, and other terms, rules or policies that are applicable to any Social Media Channel, (e) subject to the license grants pursuant to Section 8 and Section 9, Influencer has all consents, permissions or licenses necessary for Influencer to create the Content as contemplated hereunder; (f) the Content does not violate any copyright, trademark, or other intellectual property or proprietary right of any other party, (g) Influencer is at least 25 years of age and upon request by the Company at any time during the Term, will provide proper evidence of his or her age in the form of a valid driver’s license, passport or other acceptable government-issued identification as determined by the Company in its sole discretion, and (h) Influencer shall not engage in any fraudulent activity or other activity that would falsely or artificially increase or affect the number of Influencer’s followers, “likes” or other indicators of Influencer’s audience or reach on any applicable Social Media Channel, including, without limitation, with regard to a particular Campaign. Company represents and warrants that: (i) it has the full right, power, and authority to enter into this Agreement and perform its obligations hereunder; (ii) its performance hereunder (and/or that of its personnel) will not conflict with any non-competition or confidentiality agreements with third parties; and (iii) the content, works, materials, and intellectual property supplied by Company Agency and/or Advertiser, when used as specified in this Agreement do not and will not infringe, misappropriate, or otherwise violate the intellectual property rights of any third party.

12. Indemnification; Limitation of Liability.

a. Indemnification. Influencer agrees to indemnify, defend and hold harmless the Company and the Advertiser, and their respective parents, subsidiaries and affiliates, and each of their officers, directors, agents and employees, from and against any and all claims, demands, liabilities, fees, costs or expenses (including reasonable attorneys’ fees) arising out of or related to, in whole or in part, (i) the Content (excluding any Advertiser Works incorporated therein if used as permitted hereunder) and/or any act or omission of Influencer or its employees, agents, trustees, partners, officers or directors, (ii) the content or operation of Influencer’s digital properties or any Influencer webpages or digital properties on Social Media Channels (e.g. YouTube channels or social media posts) on which Content appears, and (iii) Influencer’s performance of, or failure to perform, its obligations under this Agreement; including, without limitation, any claims, actions or proceedings for libel, slander, invasion of privacy, infringement of trademark, copyright, license, or other intellectual property rights, unfair or improper trade practices or other wrongful business conduct, including, without limitation, claims relating to Influencer’s fraudulent activity or other activity that would falsely or artificially increase or affect the number of Influencer’s followers, “likes” or other indicators of Influencer’s audience or reach, or claims for bodily injury, death or property damage, or loss or employment claims.

b. Limitation of Liability. The Company shall not be liable for Influencer’s misconduct. Content created by Influencer(s) in connection with any Campaign is the sole responsibility of Influencer, and the accuracy of such Content is not endorsed or guaranteed by the Company. The Company and its affiliates, successors, assigns, employees, agents, directors, and officers assume no responsibility or liability which may arise from the Content, including, but not limited to, claims for defamation, libel, slander, infringement, invasion of privacy and publicity rights, obscenity, pornography, profanity, fraud, or misrepresentation.

IN ADDITION, INFLUENCER ACKNOWLEDGES AND AGREES THAT THE COMPANY SHALL NOT BE LIABLE TO INFLUENCER, ITS PARENTS, SUBSIDIARIES, OR AFFILIATES, AND/OR ANY OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES AND AGENTS, UNDER THIS AGREEMENT OR IN ANY WAY RELATED TO THIS AGREEMENT, FOR ANY CONSEQUENTIAL, INCIDENTAL, SPECIAL, PUNITIVE OR INDIRECT DAMAGES (INCLUDING WITHOUT LIMITATION LOST PROFITS, LOST WAGES AND SAVINGS), EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE AGGREGATE LIABILITY OF THE COMPANY UNDER THIS AGREEMENT SHALL NOT EXCEED THE TOTAL PAYMENT BY THE COMPANY TO INFLUENCER FOR THE APPLICABLE CAMPAIGN OR SERVICES TO WHICH SUCH CLAIM RELATES.

13. Confidentiality. Influencer hereby acknowledges that the Company’s privacy, and that of the Advertiser, is highly valued and that all efforts are made to maintain confidentiality with respect to Confidential Information (as defined below). Influencer shall hold in confidence using commercially reasonable measures, and not directly or indirectly divulge to any third party, any Confidential Information. For purposes of this Agreement, “Confidential Information” means any financial information, the identity of the Advertiser and/or any Advertiser lists or Advertiser contact information, or any brand strategy, marketing plans, technical data, intellectual property, content or know how relating to ideas, discoveries, inventions, concepts, software, equipment, designs, drawings, specifications, techniques, processes, models, data, documentation, diagrams, research, development, business plans or opportunities, business strategies, future projects or products, projects or products under consideration, procedures, and information related to finances, influencers, costs, prices, contractors and employees that are provided to Influencer by the Company in connection with the applicable Campaign or Services or otherwise with regard to the relationship contemplated hereunder. All of the foregoing information is proprietary, and disclosure of such information to third parties or unauthorized use of such information would cause substantial and irreparable harm and injury to the Company’s and/or the Advertiser’s ongoing business for which there would be no adequate remedy at law. Accordingly, in the event of any breach or attempted or threatened breach of any of the terms of this Section, the Company shall be entitled to receive injunctive and other equitable relief without need of posting a bond, and without limiting the applicability of any other remedies.

14. Non-circumvention. Influencer agrees that during the Term of this Agreement and for ninety (90) days from the expiration or termination of this Agreement it will not, either directly or indirectly, contact the Advertiser for the purpose of entering into, or attempting to enter into, any negotiations or contractual obligations with the Advertiser which could reasonably be construed to circumvent the efforts of Company under this Agreement.

15. Miscellaneous.

a. Severability. If any provision of the Agreement (including the SOW and these Terms) shall be found invalid, illegal, or unenforceable, in whole or in part, then such provision shall be modified or restricted so as to effectuate as nearly as possible in a valid and enforceable way the provisions hereof, or shall be deemed excised from the Agreement, as the case may require, and this Agreement shall be construed and enforced to the maximum extent permitted by law, as if such provision had been originally incorporated herein as so modified or restricted or as if such provision had not been originally incorporated herein, as the case may be.

b. Independent Contractor. In providing services to the Company, Influencer will act as an independent contractor, and it is expressly understood and agreed that this Agreement is not intended to create, and does not create, any partnership, agency, joint venture or similar relationship.

c. Entire Agreement. This Agreement constitutes the entire agreement between the Parties with respect to the subject matter hereof and supersedes all prior agreements between the parties with respect to such matters.

d. Modification or Assignment. This Agreement may be modified or amended only with the written consent of both Parties. Influencer may not assign, transfer, or delegate any duty or obligation to perform such Services under the SOW or this Agreement. Any such attempted assignment shall be null and void.

e. Waiver. Neither the failure nor any delay on the part of either party to exercise any right, remedy, power, or privilege under this Agreement shall operate as a waiver thereof.

f. Notice. Notices required by this Agreement must be in writing and delivered by certified mail, return receipt requested. Notice by email shall be sufficient upon sending if to the email address provided by recipient in the notice, contact, payment information or other informational section of the Agreement. If to another email address, notice by email shall be sufficient provided the receipt of the email is acknowledged by a non-automated response from the intended recipient.

g. Governing Law; Jurisdiction; Venue. The laws of the State of California applicable to contracts made or to be wholly performed there (without giving effect to choice of law or conflict of law principles) shall govern the validity, construction, performance, and effect of this Agreement. The Parties hereby consent to exclusive jurisdiction and venue in the state and federal courts in the City and County of Los Angeles, California for any dispute arising out of this Agreement.

Updated: March 2024

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