Brand safety is at the forefront of most PR, marketing, and advertising tactics, but not everyone nails it, and sometimes the line between “innovative” and “polarizing” is a very fine line. For this reason, when brands advertise online, there should be thoughtful and intentional efforts to avoid missteps and protect a brand’s image from harmful, damaging, inappropriate, and questionable associations.
Reputation takes years to secure and seconds to destroy. Due diligence will help mitigate risk while taking advantage of the powerful marketing opportunities that creators have to offer.
- VET CREATORS
- RUN BACKGROUND CHECKS
- CONSTRUCT A CLEAR CONTRACT
- COMPLY WITH REGULATIONS FOR SPONSORED CONTENT
Download our report to get all the information you need to create a brand-safe creator marketing campaign.