One-fifth of people in the U.S. took part in at least one livestream shopping event in 2022, while more than one-third know about live shopping experiences but have yet to participate.
Livestreams accounted for 32% of digital purchases across channels over the past six months, while social commerce was behind 38%.
Should brand marketers turn to livestreaming? The data points to yes. Download this 2-pager to learn the advantages of livestreaming on TikTok and Instagram, the data that backs it up, what type of content is successful, and the best practices for going live.