The automotive industry was projected as the No. 2 product category in U.S. retail sales in 2023, at $1.67 trillion and those figures are anticipated to grow exponentially in 2024.
That growth will be spurred in part by methods of shopping that go beyond visiting physical dealerships. Although the tried-and-true remains the most-preferred way to shop for vehicles in the U.S., at 61%, 31% of respondents to a recent national survey opt for online platforms as their primary means.
In this trend report we’ll share:
- Why automotive creator marketing is essential for success.
- Automotive industry trends that will impact campaigns.
- Insider tips for successful collaborations between influencers and automotive brands.
