CEO Eric Leads Conversation at Marketing Innovation Summit

Open Influence CEO Eric Dahan led a discussion at Brand Innovator’s Marketing Innovation Summit with Co-Founder & CEO of 21Seeds, Kat Hantas.

Partnering with her sister and her best friend, Kat created 21Seeds – the all-natural, fruit-infused tequila. They quickly found that the tequila industry was led by men equipped with outdated marketing ideas. To shake things up, the group of women used influencer marketing strategies to specifically target other females.

To learn even more about influencer marketing insights, listen to the entire fireside chat or drop us an email at social@openinfluence.com. We’d love to hear from you!