The over-the-counter pharmaceuticals and vitamins, minerals, and supplements (VMS) industry has seen a rapid uptick in digital marketing and e-commerce, with online sales in 2023 projected to account for 31.1% of global revenue and 30.8% of U.S. revenue.
Companies in the OTC and VMS areas are investing more marketing dollars in digital advertising, online platforms and social media marketing, so that they can reach their target audience, boost the visibility of their brands, and spark direct sales to consumers.
They have also wisely started to leverage health and wellness influencer marketing strategies to further boost their brands.
Rather than just discussing the results of using products, creators can share authentic, personal experiences that viewers can relate to. In this report, you will learn how health creator marketing is key in creating engaging campaigns that meet consumers where they are.
The report will dive into:
- The types of content that work for OTC and VMS campaigns.
- Best practices for OTC and VMS campaigns.
- FTC regulations and platform-specific requirements for advertising in these areas.
- Examples of campaigns from Sanofi and Nature Made.
- And more.
Download the report below to learn more!
