Happy Black History Month!
February is a month set aside to recognize and appreciate Black leaders and entrepreneurs that have helped shape the world we live in.
But we don’t plan on stopping when February is over. We want to celebrate and amplify Black voices all year long.
A recent report uncovered that the pay gap between white and Black influencers is 35%, highlighting a lack of diversity in the marketing industry.
As a result, brands have stated that they are consciously making the decision to include more Black people in their campaigns. However, incorporating diverse, intersectional creators should not be an afterthought to your marketing campaign.
Consumers not only appreciate these efforts, but they also notice when you are not doing it. The general market is multicultural, and your content should reflect that.
Here at Open Influence we love witnessing the influence of Black creators on the content landscape. We are delighted with their talents and believe in the enormous contributions they make to the community.
In one of our latest campaigns, we partnered with Target, YouTube, and digital storyteller, Hallease, to create a series of five videos called “Conversations with CEOs.”
The series featured the unique stories of the Black entrepreneurs behind products sold in Targets. Each YouTube video featured an interview with the founders of brands like Black Girl Sunscreen, Beauty Bakerie, Bellen’s More Than Peach, and more (Read: Open Influence is a “Creative Media Awards” Winner for the Multicultural/LGBT Category).
To continue the celebration we want to shine the spotlight on Black creators who are delighting and inspiring audiences with their content!
Dr. Brittney J. Fusilier
Eddie “Neptune” Eskridge
𝘿𝙖𝙣𝙘𝙚 ~ 𝘼𝙘𝙩 ~ 𝙁𝙞𝙩𝙣𝙚𝙨𝙨
𝙏𝙞𝙠𝙏𝙤𝙠: 𝙏𝙝𝙚𝙀𝙨𝙠𝙧𝙞𝙙𝙜𝙚𝙨 490𝙆
𝙏𝙞𝙠𝙩𝙤𝙠: _𝘿𝙖𝙣𝙘𝙚12𝙣𝙚𝙥𝙩𝙪𝙣𝙚 377𝙆
Chinyere Chi-Chi Adogu
Fashion: Beauty: Lifestyle: Travel
Follow and support my other pages @luxorbymuneera @premierbandr
If you’d like to move from conversation to action, partner with us for inclusive and diverse creator marketing campaigns all year round. Reach out today!