Top 10 Gen Z Influencers

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An audience is not the only thing that comes with producing content for social media; perhaps, more importantly, it also comes with the opportunity to generate an income. An influencer with over a million followers can make more than $250,000 per post from brands, according to a 2018 Vox report. Pinterest influencers can make over $20,000 per month on that platform alone.

Generation Z females are most likely out of all generations to follow influencers. They listen to product recommendations and consider them reliable.

Roughly one in five Gen Zers and millennials made a purchase inspired by an influencer post on social media, according to an August 2019 survey from GlobalWebIndex.

Here are 10 Gen Z influencers that are making bank on Instagram, TikTok, and/or YouTube.

Addison Rae – 20 years


Los Angeles

38.3M on Instagram

81.1M on TikTok






Bretman Rock – 22 years



16.6M followers on Instagram

8.52 subscribers on YouTube

11.6M followers on TikTok

Beauty influencer and social media personality




Brooklyn and Bailey McKnight – 21 years



6.2M followers on Instagram

6.92M subscribers on YouTube

Identical Twin YouTubers




Charlie D’Amelio – 17 years


Los Angeles

42.2M on Instagram

117.8M on TikTok







Emma Chamberlain – 20 years


Los Angeles

13.1M followers on Instagram

10.3M subscribers on YouTube





Jake Paul – 24 years


Calabasas, CA

16.1M on Instagram

20.4M on YouTube

YouTuber, internet personality, actor, and professional boxer





JoJo Siwa – 18 years


Tarzana, California (originally from Omaha, NE)

10.8M followers on Instagram

12.3M subscribers on YouTube

Dancer, singer, actress




Kylie Jenner – 23 years


Los Angeles

241M followers on Instagram

10.8M subscribers on YouTube

American media personality, socialite, model, and businesswoman





Sienna Mae – 17 years


Laguna Niguel, CA

2.5M followers on Instagram

14.4M subscribers on TikTok

The body-positive TikToker





Wisdom Kaye – 19 years 


Houston, TX

1.6M followers on Instagram

5.8M followers on TikTok

Fashionable TikToker turned IMG Model




Did we forget to mention one of your favorite Gen Z influencers? Tell us!

Open Influence is a global influencer agency on a mission to facilitate meaningful partnerships between brands and content creators. If you’d like to learn more, please contact us at any of our social media channels or drop us an email at We’d love to hear from you!