Top 10 Gen Z Influencers

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An audience is not the only thing that comes with producing content for social media; perhaps, more importantly, it also comes with the opportunity to generate an income. An influencer with over a million followers can make more than $250,000 per post from brands, according to a 2018 Vox report. Pinterest influencers can make over $20,000 per month on that platform alone.

Generation Z females are most likely out of all generations to follow influencers. They listen to product recommendations and consider them reliable.

Roughly one in five Gen Zers and millennials made a purchase inspired by an influencer post on social media, according to an August 2019 survey from GlobalWebIndex.

Here are 10 Gen Z influencers that are making bank on Instagram, TikTok, and/or YouTube.

Addison Rae – 20 years

@addisonraee

Los Angeles

38.3M on Instagram

81.1M on TikTok

TikToker/Dancer

Entertainment

 

 

 

Bretman Rock – 22 years

@bretmanrock

Hawaii

16.6M followers on Instagram

8.52 subscribers on YouTube

11.6M followers on TikTok

Beauty influencer and social media personality

Beauty

 

 

Brooklyn and Bailey McKnight – 21 years

@brooklynandbailey

Texas-based

6.2M followers on Instagram

6.92M subscribers on YouTube

Identical Twin YouTubers

Lifestyle

 

 

Charlie D’Amelio – 17 years

@charlidamelio

Los Angeles

42.2M on Instagram

117.8M on TikTok

TikToker/Dancer

Entertainment

 

 

 

 

Emma Chamberlain – 20 years

@emmachamberlain

Los Angeles

13.1M followers on Instagram

10.3M subscribers on YouTube

YouTuber

Lifestyle/Fashion

 

 

Jake Paul – 24 years

@jakepaul

Calabasas, CA

16.1M on Instagram

20.4M on YouTube

YouTuber, internet personality, actor, and professional boxer

Entertainment

 

 

 

JoJo Siwa – 18 years

@itsjojosiwa

Tarzana, California (originally from Omaha, NE)

10.8M followers on Instagram

12.3M subscribers on YouTube

Dancer, singer, actress

Entertainment

 

 

Kylie Jenner – 23 years

@kyliejenner

Los Angeles

241M followers on Instagram

10.8M subscribers on YouTube

American media personality, socialite, model, and businesswoman

Beauty

 

 

 

Sienna Mae – 17 years

@siennamaegomez

Laguna Niguel, CA

2.5M followers on Instagram

14.4M subscribers on TikTok

The body-positive TikToker

Entertainment/Lifestyle

 

 

 

Wisdom Kaye – 19 years 

@wisdm

Houston, TX

1.6M followers on Instagram

5.8M followers on TikTok

Fashionable TikToker turned IMG Model

Fashion

 

 

Did we forget to mention one of your favorite Gen Z influencers? Tell us!

Open Influence is a global influencer agency on a mission to facilitate meaningful partnerships between brands and content creators. If you’d like to learn more, please contact us at any of our social media channels or drop us an email at social@openinfluence.com. We’d love to hear from you!

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