Original Article: Inc.
For years, social media has been dominated by aesthetics: think perfectly sculpted hairdos, floral arrangements and houseplants–lots of houseplants. However, younger consumers are eschewing the filter–looking instead for more realistic vistas. The trend is, in part, why new social media app, BeReal, has become popular. The unfiltered-photo app is currently the top free iPhone app in the U.S. App Store and has reportedly been installed at least 20 million times.
Founded by former GoPro employees Alexis Barreyat and Kévin Perreau in December 2019, BeReal asks users to post an unedited photo once per day with a phone’s front and back cameras after receiving a push notification. Upon receiving the alert, the user has up to two minutes to share what they’re up to and can see the photos their friends posted.
“Since the photo is being posted in real-time, no one is editing these moments in a way that romanticizes them or produces a picture-perfect piece of content,” says Sierra Moore, creative director at Los Angeles-based creator marketing agency Open Influence. “This helps connect the Gen Z audience by creating a truly authentic, inclusive, and relatable experience for all who join.”
Here’s how your business can use BeReal and other social media platforms to broadcast a more authentic vibe.