Global social commerce sales reached $492 billion in 2021. In the next four years, that number is expected to nearly triple to $1.2 trillion, according to a new study by Accenture.
In this guide, we’ll share why creator marketing is essential for success in this social commerce era. We’ll also get into some trends shaping the industry that’ll impact your influencer campaigns and some insider tips for successful collaborations.
Don’t miss out on the unique opportunity to reach new audiences and scale your business to new heights using social commerce.
In this guide to social commerce, you will learn more about:
- The path to purchase
- Reaching a global market
- Social media shopping features
- The role of a creator
- Creator commerce recommendations
- Scroll stopping social commerce campaigns