Adweek’s premiere summit for social media and digital marketing leaders returned for the second year in a row. Social Media Week Europe returned November 7-9, 2022, in London. This event brought the industry’s brightest thought leaders together to showcase insights and strategies for building brands in a new era.
The digital world has never been more dynamic, exciting, or complex with Web 3, Metaverse, and NFTs. It’s up to marketers to decode the new and forever-changing rules of engagements brought by new groundbreaking technologies and platforms. Day one covered where social media is going and how brands are Entering the World of Social Media 3.0.
On day two of Social Media Week Europe, the focus was on Brand Building Fandom – Connecting and Growing Communities.
Brands Building Fandom – Connecting and Growing Communities
According to Adweek:
“Marketers are discovering new ways to drive connections and build fandom for their brands through the power of emerging digital technology. Be this through influencer partnerships, the development of a metaverse strategy or tapping into the NFT art craze, there are significant brand building opportunities – but how do they do this meaningfully and successfully? On day two of SMW Europe, we’ll explore how brands and agencies can begin to build relationships with customers or evolve existing relationships through Web 3.0 strategies that excite audiences through new experiences and relevant communications.”
Creative Partnerships of TikTok, Samantha Kimmel, joined our Director of Client Success at Open Influence, Diana Perlov, and Vice President of Account Management, Maggie Reznikoff, on stage 1 for a conversation around TikTok influencer marketing.
Ways to Create Thumb-Stopping, High Impact TikTok Creator Marketing Strategies
Adweek describes the session like this:
“With audiences flocking to TikTok, it’s a no-brainer for brands to jump on board. The finely tuned algorithm and content-forward nature of TikTok have created a drumbeat that other platforms are marching to a custom vertical video experience designed to entertain, inform, and inspire the masses. Join TikTok’s Sam Kimmel and Open Influence’s Maggie Reznikoff & Diana Perlov to hear more about creator strategies on TikTok – from creative best practices to maximize the impact and ROI of marketing spend.”
About the Speakers
Sam leads Strategic Creator Partnerships at TikTok, building programs with best-in-class partners to ensure that all brands on TikTok are tapping into the creator economy. Sam is deeply passionate about creative and storytelling: she spent 7 years at creative advertising agencies and four years at Pinterest in Entertainment Partnerships before joining the TikTok team. She’s worked with brands like HBO, Discovery, National Geographic, Comcast, Estee Lauder and P&G on award-winning campaigns spanning Super Bowl commercials, global social media toolkits and everything in between. Sam lives in NYC.
Diana Perlov is a lifelong New Yorker, passionate about storytelling and relationships. As the Director of Client Success at Open Influence, Diana oversees Account Management for both the East Coast and UK teams. With experience in influencer relations, she specializes in multi-channel marketing campaigns, crisis management, and social strategy. Diana’s career began at CBS, where she developed innovative sales solutions and custom integrated marketing campaigns for advertisers. She continues to provide client solutions through the oversight of hundreds of brand campaigns and curates meaningful relationships with agency and brand partners alike.
Maggie’s background includes 8+ years of agency experience, with expertise in digital strategy, social media, creator partnerships, branded content integrations, and paid media. She oversees Open Influence’s Global Account Management team, leading client services and program execution across a broad portfolio of Fortune 100 brands.