[AdAge] TikTok’s New AI Ad Offerings Are a Mixed Bag, Agency Execs Say

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TikTok last week deepened its menu of AI-powered advertising tech with the launch of Symphony, a suite of tools that includes a video generator, ads manager and rebranded virtual assistant.

The new offerings join a trend that has been building in the social media space over the past year and a half, in which platforms are courting brands with next-gen technology that can expedite the creation and placement of ads. But marketers who spoke with Ad Age voiced mixed feelings about Symphony, praising its promises for optimization but expressing skepticism about its video generation.

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