Social commerce isn’t just evolving—it’s reshaping the way consumers discover, engage, and buy. With AI-driven personalization, creator-powered storytelling, and the rise of shoppable video, the
As we approach Q4 in an election year, brands are faced with the challenge of maintaining a positive presence while navigating a sensitive political and
While Joe Biden Is ‘Looking for a Job,’ Members of His Administration Held Court With Influencers The creator economy is so hot that even outgoing
The Change Delivers Consistency On-Platform and With Other Platforms One second is all it takes. Instagram announced earlier this month that it will sunset its
The Maturing of TikTok, Relaxed IOC Guidelines Were Key Factors The 2024 Summer Olympic Games in Paris have concluded and, while the stage rightfully belongs
How Creators Fit Into the Conversion Stage of Social Commerce Defining the Terms Before examining the role of influencers in social commerce and lower-funnel marketing,
August is heavy on high temperatures but light on major holidays, with last-minute back-to-school shopping and anticipation of Labor Day weekend sales top of mind.
Fire up the grills and (carefully, please) light those fireworks as we wish the U.S. a happy birthday on Independence Day July 4. July 17
Creators and influencers are no strangers to the Boulevard de la Croisette along the shore of the Mediterranean in Cannes, France, during the annual Cannes
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