DEC 12, 2019 – Open Influence won the “Best Influencer Campaign” award during this year’s Digital Media Awards, presented by the Las Vegas Innovation Marketing Association (LVIMA). The Digital Media Awards celebrate the best in marketing and advertising for Las Vegas-based clients. 2019 marks their inaugural year for Best Influencer Campaign, recognizing the importance of this rapidly-growing space. Open Influence was in attendance at the beautiful Red Rock Casino where the awards were held (our acceptance speech, given by our own VP of Sales, Andrew Fox, is said to have been legendary).
Our work for the Las Vegas Convention and Visitors Authority (LVCVA), in partnership with R&R Partners, received the full spotlight during the awards. The campaign, which commissioned 150 pieces of premium content, ended up delivering 231 Stories, videos and in-feed posts from 27 content creators with unique interests and lifestyles. Each creator highlighted the many ways this premiere destination can thrill new visitors. Together, they wove a tapestry of imagery and sounds that appeal to a wide range of tastes – restaurants, sports, night life, sophistication, nature, and much more.
Check out our case study video below and experience the campaign yourself!
A very special thanks for our partners and every creator who helped bring this campaign to life. Viva Las Vegas.