Eric Dahan on abc15 news

Live shopping on social media expected to grow in 2022

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Original Article: abc15

Live shopping on social media proved to be big business in 2021 and it’s expected to be even bigger in the new year.

ABC15 caught up with Eric Dahan who is the CEO and Co-Founder of “Open Influence” which is an influencer marketing company based in LA.

Dahan said, “How we shop has changed drastically over the decades. From brick-and-mortar stores to websites. And now, live shopping can be done from your smartphone.”

He added, “The digital landscape is inherently social and now we’re starting to see it finally hit e-commerce. ”

According to e-commerce insight company OuterBox, more than half of all internet traffic shopping comes from a mobile device. Dahan said that makes perfect sense.

“I think we’re going to see live shopping become huge. I think we’re going to see a unique set of influencers who are live shopping influencers become like the new QVC hosts.”