We Are A Nominee: The Drum Awards for Digital Advertising

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Our campaign #MoreThanAVote, executed in collaboration with Sadler Strategic Media, has been nominated for the Social Purpose category of The Drum Awards for Digital Advertising 2021. This award honors the best technology and digital media in advertising globally. This is the third award nomination for More Than A Vote (read: More Than a Vote: Two Time Winner of the Creative Media Awards). 

MORE THAN A VOTE: INFLUENCER MARKETING FOR SOCIAL GOOD

During the 2020 election, we partnered with More Than A Vote, an organization led by Lebron James, Patrick Mahomes, and other stars, for a three-stage Instagram influencer marketing campaign to raise awareness on voter suppression.  

Black creators in target cities (Philadelphia, Atlanta, Detroit, Milwaukee, Miami, Chicago, New Orleans, and Birmingham) shared personal stories and encouraged members of the Black community to register, volunteer, and ultimately to vote.

 

View this post on Instagram

 

A post shared by KYRA KNOX (@kyramknox)

In total, this campaign generated:

  • 2M organic impressions.
  • 2.02% engagement rate, which is 34% over the industry average of 1.5%. 
  • A Story organic impression rate of 12.25%.

But most importantly, the 2020 presidential election had the highest voter turnout in modern history and had 10,000 poll volunteers. 

Open Influence is a global influencer agency that connects brands with impactful creators. To learn more about our work, take a look at some of our influencer campaigns.

 

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