Alcoholic beverage revenue in the U.S. was $261.1 billion in 2022, with $111.5 billion of that total attributed to beer, and it is projected to grow by 10.51% annually through 2025.
Alcohol and spirits brands can lessen their reliance on big-budget television campaigns and elaborate packaging, using creators to showcase their products in more natural settings, and through people that potential customers trust and relate to.
In this trend report we’ll share:
- Why creator marketing works for alcohol and spirits brands.
- Best practices for alcohol and spirits creator campaigns, from pre-campaign strategy through content creation.
- Overall trends in the alcohol and spirits sector.