Influencer marketing is a popular and fast-growing segment. That is why most of the brand marketing executives we spoke with expected their budgets to increase
Gone are the days of sifting through brochures and making multiple trips to dealerships to scope out designs — car buying has gone digital. 90%
Insurance companies are known for their catchy 30-second TV commercials and attention-grabbing billboards. But as social media has risen to the forefront of consumers’ lives,
The digital world is not defined by geographic borders—and neither are digital creators. As the world is becoming more social, there is no other form
It’s official. Influencers rule when it comes to steering shoppers’ buying decisions. 94% of shoppers value influencers’ opinions more than their friends and family. Like
‘Tis the season. It’s no surprise that people shop more during the holiday season than at any other time of the year. According to Emarketer,
Live shopping fuels a sense of community that you can’t get with a static post. Not only are shoppers having direct interactions with store owners
Alcohol and spirits brands once spoke to the masses with glossy TV ads and billboards, but now a growing marketing avenue is sweeping the industry
Ever since the early days of advertising, ads have gone hand in hand with music. From jingles on TV to a world of sounds and
