Live shopping fuels a sense of community that you can’t get with a static post. Not only are shoppers having direct interactions with store owners
Alcohol and spirits brands once spoke to the masses with glossy TV ads and billboards, but now a growing marketing avenue is sweeping the industry
Ever since the early days of advertising, ads have gone hand in hand with music. From jingles on TV to a world of sounds and
As of July 1, 2021, the NCAA announced an interim policy that allows student-athletes to monetize their name, image, and likeness (often referred to as
You don’t have to search for long before you come across beauty-related content on social media. From picture-perfect flat lays to fascinating tutorials, there’s always
The fashion influencer marketing space connects people with the runway and pop culture fashion in a way TV commercials and magazine covers couldn’t. Influencers are
While some creators polish their work with the same production value as traditional media, others find equal success with raw, in-the-moment content that doesn’t require
For years, travel companies relished in travel’s popularity. Yet the dramatic effects of the pandemic have caused some travel brands to shrink back, their business’
Nearly 2 out of 3 consumers say that they trust influencers’ messaging about a brand more than a company’s advertising about their own brand. By
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