[Report] Automotive Influencer Marketing
February 15, 2022
Gone are the days of sifting through brochures and making multiple trips to dealerships to scope out designs — car buying has gone digital. 90%
Category: Guides
[Report] Insurance Influencer Marketing
December 16, 2021
Insurance companies are known for their catchy 30-second TV commercials and attention-grabbing billboards. But as social media has risen to the forefront of consumers’ lives,
[Report] Global Influencer Marketing
November 19, 2021
The digital world is not defined by geographic borders—and neither are digital creators. As the world is becoming more social, there is no other form
[Report] CPG Influencer Marketing
October 29, 2021
It’s official. Influencers rule when it comes to steering shoppers’ buying decisions. 94% of shoppers value influencers’ opinions more than their friends and family. Like
[Report] 12 Ways to Win this Holiday Season with Influencer Marketing
October 29, 2021
‘Tis the season. It’s no surprise that people shop more during the holiday season than at any other time of the year. According to Emarketer,
[Report] Live Shopping: The Next Frontier of Influencer Marketing
October 5, 2021
Live shopping fuels a sense of community that you can’t get with a static post. Not only are shoppers having direct interactions with store owners
[Report] Alcohol and Spirits Influencer Marketing
September 7, 2021
Alcohol and spirits brands once spoke to the masses with glossy TV ads and billboards, but now a growing marketing avenue is sweeping the industry
[Report] The Power of Music in Marketing
August 31, 2021
Ever since the early days of advertising, ads have gone hand in hand with music. From jingles on TV to a world of sounds and
[Report] College Athletes Join the Creator Economy
July 29, 2021
As of July 1, 2021, the NCAA announced an interim policy that allows student-athletes to monetize their name, image, and likeness (often referred to as
