[Report] CPG Influencer Marketing
October 29, 2021
It’s official. Influencers rule when it comes to steering shoppers’ buying decisions. 94% of shoppers value influencers’ opinions more than their friends and family. Like
Category: Guides
[Report] 12 Ways to Win this Holiday Season with Influencer Marketing
October 29, 2021
‘Tis the season. It’s no surprise that people shop more during the holiday season than at any other time of the year. According to Emarketer,
[Report] Live Shopping: The Next Frontier of Influencer Marketing
October 5, 2021
Live shopping fuels a sense of community that you can’t get with a static post. Not only are shoppers having direct interactions with store owners
[Report] Alcohol and Spirits Influencer Marketing
September 7, 2021
Alcohol and spirits brands once spoke to the masses with glossy TV ads and billboards, but now a growing marketing avenue is sweeping the industry
[Report] The Power of Music in Marketing
August 31, 2021
Ever since the early days of advertising, ads have gone hand in hand with music. From jingles on TV to a world of sounds and
[Report] College Athletes Join the Creator Economy
July 29, 2021
As of July 1, 2021, the NCAA announced an interim policy that allows student-athletes to monetize their name, image, and likeness (often referred to as
[Report] Beauty and Personal Care Influencer Marketing
July 28, 2021
You don’t have to search for long before you come across beauty-related content on social media. From picture-perfect flat lays to fascinating tutorials, there’s always
[Report] A Complete Guide to Fashion Influencer Marketing
July 28, 2021
The fashion influencer marketing space connects people with the runway and pop culture fashion in a way TV commercials and magazine covers couldn’t. Influencers are
Raw vs. Polished: An Ultimate Guide to Social Media Aesthetics
July 1, 2021
While some creators polish their work with the same production value as traditional media, others find equal success with raw, in-the-moment content that doesn’t require
