Insider Intelligence pegged 2023 back-to-school sales in the U.S. at $71.74 billion, up 5.5% compared with last year, and the research firm said back-to-school will
Threads has arrived! Threads is Meta’s new text-based conversation platform that launched on July 5. Less than a week after launching, over 100 million people
Alcoholic beverage revenue in the U.S. was $261.1 billion in 2022, with $111.5 billion of that total attributed to beer, and it is projected to
The hyper-competitive consumer packaged goods industry continues to thrive, with a total value of $2.06 trillion in 2021 seen rising to $2.808 trillion by 2030.
Today’s consumers are turning to social media platforms instead of search engines for discovery and research. Social media gives people the ability to see first-hand
One-fifth of people in the U.S. took part in at least one livestream shopping event in 2022, while more than one-third know about live shopping
The automotive industry was projected as the No. 2 product category in U.S. retail sales in 2023, at $1.67 trillion and those figures are anticipated
Lemon8 is a new lifestyle app that was first launched by ByteDance in Japan in 2020. Between 2021 and 2022, the app was launched in
The algorithm is constantly on brand marketers’ minds and in their discussions, and while it may seem like an unpredictable beast that you have to
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