CREATOR SPOTLIGHT: Meet Grandma Lill
September 1, 2021
For a long time, millennials and Gen-Zers dominated the social media and influencer landscape. Some suggest this is because the older generations are less digitally
Tag: Influencer Marketing Strategy
Decoding Influence: The Creator Economy and the Rise of Content Monetization
September 1, 2021
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about the creator economy and the rise
Behind the Cost for Brands to Hire Influencers — The Complex Math Explained
August 31, 2021
“In the early days of influencer marketing, pricing was all over the map,” says Eric Dahan, CEO at influencer marketing agency Open Influence. “Brands were
[Report] The Power of Music in Marketing
August 31, 2021
Ever since the early days of advertising, ads have gone hand in hand with music. From jingles on TV to a world of sounds and
The social media influencer facts of life explained by Open Influence CEO & Co-Founder Eric Dahan
August 11, 2021
Original Article: beliefnet People of influence. According to the social media database Feedspot these are the “Top 125 Bible Instagram Influencers Most Followed in 2021.”
The 10 Do’s and Don’ts of Influencer Marketing
August 10, 2021
With the overall value of influencer marketing now at 13.8 billion dollars, it’s evident that more brands are turning to influencers. However, there are many
Decoding Influence: Live Commerce – The New Era of Online Shopping
July 30, 2021
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about live commerce. There’s been a boost
[Report] College Athletes Join the Creator Economy
July 29, 2021
As of July 1, 2021, the NCAA announced an interim policy that allows student-athletes to monetize their name, image, and likeness (often referred to as
New Video Features on Facebook, Instagram, and TikTok
July 28, 2021
Video killed more than the radio star. It’s crushing all other forms of content. According to a Cisco study, by next year, 82% of all