Cannes Lions 2025 Recap
June 28, 2025
After a packed week of AI and creator talk surs la Croisette, let’s break down some of the top takeaways from this year’s Cannes. First
Tag: Influencer Marketing Strategy
What the Creator Shift to Subscription-Based Platforms Means for Brands
June 5, 2025
Why Everyone’s Moving to the Substack App As creators look to diversify their income streams and reduce reliance on the algorithm-driven platforms where the bulk
Lessons for Brands From the TikTok Ban
January 24, 2025
Anyone involved in the creator marketing ecosystem will forever remember the weekend of Jan. 17 through 20, 2025. With TikTok facing a ban in the
Uber and Open Influence Win OMMA Award for Best Automotive Campaign
October 11, 2024
We are beyond proud to announce that Open Influence, in partnership with Uber, has won the Best Automotive Campaign award at this year’s OMMA Awards.
Adding Social Media Platforms to Your Marketing Mix? Put a Pin in It
July 30, 2024
Pinterest Brings a Positive Environment, Along With Engaged and Inspired Users Brands looking to add a social media platform with a slightly different approach than
[AdAge] TikTok’s New AI Ad Offerings Are a Mixed Bag, Agency Execs Say
June 17, 2024
TikTok last week deepened its menu of AI-powered advertising tech with the launch of Symphony, a suite of tools that includes a video generator, ads
[MediaPost] Navigating Marketing’s Cultural Mosaic
May 17, 2024
Growing up in a household where the aroma of Chinese cuisine mingled with the sounds of Chinglish (a very interesting blend of Chinese and English,
TikTok Star Creators, YouTube Shorts Remix Tool, and More
March 1, 2024
Women get some much-deserved love in March, with Women’s History Month kicking off March 1, joined by International Women’s Day March 8. Raise a pint
Social Platforms Share 2023 Highlights
January 10, 2024
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays A new year in the creator marketing world brings new challenges,
