By: Karim De Martino, SVP International Business Development, Open Influence For years, creators have been trying to understand a force that had already shaped their
By: Christa Zambardino, SVP – Head of East Coast Partnerships Throughout my career, I have been fortunate to learn from some of the most accomplished
By Aniam Garavito, Content Creator I’m Aniam, a New York-based creator behind @__aniam, where my husband Juan and I document our life in the city
By Sierra Moore, Senior Creative Director, Open Influence For years, the argument has been the same: the future of entertainment is social. That future has
By: Alexandra Mathieu, Head of Creative Strategy, VP, Open Influence For years, the creator economy was defined by content. Followers. Views. Engagement. Brand deals. But
As a father of three, I’ve learned that back-to-school isn’t a shopping moment; it’s a life transition. The brands that win are the ones that
Stepping away from the daily grind is more than a change of pace; for advertising and marketing creatives, it is essential fuel. While professional accolades
VidCon and Cannes Lions are increasingly competing for attention from the same Creator Economy teams, but the two events now appear to serve different market needs. VidCon 2025
In recent weeks, our weekly Agency Advice series has given itself over to a mini-series, The Agency Founders’ Starter Pack. Today, our panel of agency
