The Making

This entry was posted in News on .

By Aniam Garavito, Content Creator

I’m Aniam, a New York-based creator behind @__aniam, where my husband Juan and I document our life in the city through fashion, travel, and creative storytelling.

This whole idea came to life while we were on a trip in Japan. We went a few months ago, and somewhere along the way we made a decision to spend the whole trip looking for pink. Not sightseeing in the traditional sense, just pink. If it was pink, we shot it. Storefronts, alleyways, food, whatever. And what we realized pretty quickly is that having that one constraint made us so much more creative than having no rules at all. We came home with a video we were really proud of, and that feeling stuck. Limiting ourselves actually opened things up, and we knew we wanted to bring that back to New York.

That’s where the color wheel came from. We built it by hand, paper, scissors, hot glue, a trip to the hobby store. We made it analog on purpose. There’s something about the physical act of spinning it, watching it slow down, that moment right before it lands, it creates this little pocket of tension and excitement that you just can’t replicate digitally. And then whatever color it lands on, that’s it. That’s our world for that shoot. We go out and find it everywhere across the city. I try to wear a tone of the color too, because if we’re committing, we’re committing fully.

 We’ve done three so far. Green in downtown, blue in SoHo and NoHo, and red in Chinatown. Each time, we pick a neighborhood, we go out, and we look. That’s really it, but that simplicity is the whole point. When you have a color in mind, everything starts revealing itself in that color. Things you’ve genuinely never noticed before, even on streets you’ve walked dozens of times. A detail on a building, a storefront, something tucked into a corner, suddenly it’s all you can see. That’s the magic of the constraint. It’s not about making a statement or chasing a trend. It’s just a practice, something that keeps us curious, keeps our eyes open, and honestly keeps us from going through the motions. Living in New York, it’s easy to stop seeing the city. This makes us look again. Juan is behind the camera and the edit, and together we keep pushing to make each one feel like us, fast and well composed. We’re three colors in, and we’re looking forward to working our way through every color on the wheel.