B2B buyers trust their peers, executives in the field, and creators with experience in the industry, and creator marketing helps build that trust. B2B buyers
The rise of social commerce represents a shift in the role of social platforms in the purchase journey. They had primarily been a source of
The holiday shopping season is often referred to as retail’s Super Bowl, with the National Retail Federation estimating that November and December have accounted for
The technology and telecommunications sectors have seen revenue and innovation skyrocket over the past two decades, as mobile phones have gone from a nice-to-have to
The over-the-counter pharmaceuticals and vitamins, minerals, and supplements (VMS) industry has seen a rapid uptick in digital marketing and e-commerce, with online sales in 2023
The media landscape is constantly evolving. Technological advancements and changing preferences heavily shift the way people interact with each other, with the world around them,
Insider Intelligence pegged 2023 back-to-school sales in the U.S. at $71.74 billion, up 5.5% compared with last year, and the research firm said back-to-school will
Threads has arrived! Threads is Meta’s new text-based conversation platform that launched on July 5. Less than a week after launching, over 100 million people
Alcoholic beverage revenue in the U.S. was $261.1 billion in 2022, with $111.5 billion of that total attributed to beer, and it is projected to
