Traditional celebrations are woven tightly into our cultural identity. Whether it is a national observance or a religious holiday, celebrations are culturally relevant moments and
Everything seemed to move online when COVID-19 struck the world: work, school, businesses, events, and shopping. Naturally, as people stayed home during lockdowns, social media
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about marketing strategies for the upcoming
The foundation of the success of influencer marketing is the power of human connection. Influencers have the ability to connect audiences to brands on an
Social media platforms continuously build new features that help offer users a more fluid and seamless experience. Posting messages for other users to see was
TikTok Drives Culture TikTok was the most downloaded app in Q1 2021, and experts predict that it’s on its way to becoming the next billion-user
For a long time, millennials and Gen-Zers dominated the social media and influencer landscape. Some suggest this is because the older generations are less digitally
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about the creator economy and the rise
With the overall value of influencer marketing now at 13.8 billion dollars, it’s evident that more brands are turning to influencers. However, there are many
