Understanding the Value of Micro-influencers
October 11, 2017
Let’s start from the beginning. Who are these micro-influencers everyone seems to be talking about? They are everyday consumers who have a more modest number
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Instagram VS Snapchat VS Twitter?
October 4, 2017
Instagram just added a new feature and it’s similar to one Twitter announced in 2015. Yes, they introduced an interactive poll sticker in Instagram Stories that lets users type their question, as well as two responses.
Twitter: From 140 to 280 Characters!
September 27, 2017
The only constant in the technology industry is change. And that’s what makes it so exciting! We have a new update for you. Twitter announced
The Pinterest Taste Graph: Enhanced Interest Targeting
September 26, 2017
Psychographics are just as important for marketers as demographics. For years (since its launch in 2010), Pinterest has been getting unique insights that help to
Instagram Stories: 1 Year Later, a lot has Changed!
September 12, 2017
The impact of Instagram Stories on Influencer Marketing has been huge. This feature that enables users to create ephemeral content has helped increase the amount
FTC: The Do’s and Don’ts for Social Media Influencers
September 7, 2017
FTC sends warning letters to social media influencers Following on the more than 90 educational letters sent in April this year, the FTC Staff announced
YouTube Announces New Look
September 5, 2017
Little changes in social media can mean big changes for influencer marketing. This is why we are always up to date with the evolution of
Press Release: Open Influence Expands Core Offerings with Launch of its OpenWorks Platform
August 23, 2017
Open Influence, a data-driven global influencer marketing company, today announced the launch of its OpenWorks platform, which offers a suite of tools designed to accommodate
5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign
July 24, 2017
When it comes to developing and executing a successful influencer marketing campaign, identifying the best possible talent is of utmost importance. Not all influencers are