Eric Dahan, Co-Founder and CEO of Open Influence featured in the new documentary New Kings: The Power of Online Influencers.
Influencer marketing dashboards aren’t very dynamic. Most, at best, provide advertisers with a recap of the influencers’ posts only after they’re published. But successful an
Instagram has been one of the most popular platforms for influencer marketing over the past few years due to its visual nature, ease of content
Trying to find the right influencer? As your customers turn to social media to direct their buying decisions, your business might begin to feel the
If you’re not already familiar with Instagram’s Snapchat-aimed Stories update, you should be. With over 500 Million active users on its platform, Brands, Publishers, and
Many companies that have tried to tackle social commerce over the past few years have came and faded out.Companies like The Fancy for example, created
As social media influencers become more appealing to marketers, a slew of tech startups have emerged promising they can help agencies and brands reach those social
A couple weeks ago Instagram launched Stories, a Snapchat-like feature that combines static images and video into a slideshow format. Instagram Stories doesn’t include the
The popularity of live sports advertising is best manifested in the spiraling cost of a 30-second spot during Super Bowl: the price has grown 75
