Fake Influencers: Red Flags You Need to Look Out For
November 11, 2021
According to ANA’s The State of Influence Report, 60% of marketers vet influencers for fraud, and an astounding 40% either don’t or don’t know if they
YouTube Influencer Marketing is Changing the Way We Shop
November 2, 2021
Ecommerce increased worldwide by almost 30% in 2020 alone. Platforms everywhere have exponentially grown during the pandemic to provide user needs. We have all seen
Decoding Influence: Building a Global Influencer Marketing Mindset
October 29, 2021
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about global influencer marketing. Open Influence
Stay Informed About the Latest Social Media News & Trends
October 28, 2021
Find out the latest social media news, trends, and tips. There’s several platform updates from the last month. Instagram’s New Collabs As a leading Instagram
How You Can Help Travelers Decide Their Next Trip
October 25, 2021
Travel ad spending plummeted by a shocking 60% in 2020. Can you believe it’s been about two years since the pandemic first began? Months of
CONTENT CREATOR VS INFLUENCER: FINDING THE RIGHT INFLUENCE MARKETING PARTNER
October 21, 2021
Since the early days, there have been many names given to those stand-out users on social media, many of which seem to match the platform:
CREATOR SPOTLIGHT: Meet Nico Norena
October 19, 2021
Social media is the future of food. After all, the phone does eat first. Take a scroll through Instagram and you’re sure to come across
CREATOR SPOTLIGHT: Meet Hallease Narvaez
October 7, 2021
Video is victorious. There’s no denying that it is the most engaging form of content, and it’s soon to take over all social media platforms.
How to Jump on the Live Shopping Trend with Influencers
October 6, 2021
People don’t follow brands; they follow people. That’s seen by how creators engage fans and drive their purchase decisions — just Google “TikTok Made Me