
The Latest Trends, Platform Updates, and Social Media Holidays
Mark your content calendars this month for another round of dearly loved holidays. May is the month when we honor mothers, nurses, and fallen military

Mark your content calendars this month for another round of dearly loved holidays. May is the month when we honor mothers, nurses, and fallen military

Adweek’s Social Media Week returns this year in New York May 16-18, 2023, to discuss the Creatorverse. The event will bring together a diverse lineup

Mother’s Day is fast approaching, falling on May 14 this year. The creator marketing industry can trace its origins to the first “mommy bloggers,” who

A campaign for Sony Pictures Italia that Open Influence coordinated with the TikTok Creators Solution team, backing the release of feature film Bullet Train last

A virtual storefront led to an actual spot on the list of finalists for the 15th Annual Shorty Awards, as the Macy’s Virtual Reality HQs

Overview Brand safety is a key factor whenever a creator works on a company’s campaign. On a macro level, brands strive to ensure that their

Social media is vast, yet some videos, audios, and challenges go viral in an instant. Some trends last the test of time, while others vanish

Open Influence took over iconic venue Mr. Brainwash Art Museum in Beverly Hills, Calif., April 4 for Open Creators 2023, an invite-only, external-facing event dedicated

TikTok has been hard at work creating new tools and features to best serve its users. Keeping up with new updates as a brand or