The hyper-competitive consumer packaged goods industry continues to thrive, with a total value of $2.06 trillion in 2021 seen rising to $2.808 trillion by 2030.
One-fifth of people in the U.S. took part in at least one livestream shopping event in 2022, while more than one-third know about live shopping
The automotive industry was projected as the No. 2 product category in U.S. retail sales in 2023, at $1.67 trillion and those figures are anticipated
Social media is constantly evolving, and some videos, audios, and challenges go viral overnight. Some trends stick around for the long run or become users’
Lemon8 is a new lifestyle app that was first launched by ByteDance in Japan in 2020. Between 2021 and 2022, the app was launched in
Open Influence took over iconic venue Mr. Brainwash Art Museum in Beverly Hills, Calif., April 4 for Open Creators 2023, an invite-only, external-facing event dedicated
Adweek’s Social Media Week returns this year in New York May 16-18, 2023, to discuss the Creatorverse. The event will bring together a diverse lineup
Mother’s Day is fast approaching, falling on May 14 this year. The creator marketing industry can trace its origins to the first “mommy bloggers,” who
A campaign for Sony Pictures Italia that Open Influence coordinated with the TikTok Creators Solution team, backing the release of feature film Bullet Train last
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