Behind Authenticity: The Real Art of Influence
July 1, 2020
Mark Twain would have broken Twitter with his iconic one-liner: “The reports of my death are greatly exaggerated.” Amid the springtime lockdowns, a wave of
Tag: Open Influence
Facebook and Instagram Shops: Blurring the Lines Between Social Media and E-Commerce
June 29, 2020
Facebook is making a big push into online shopping. With its new feature “Shops,” businesses are now able to set up free storefronts on their
A Call for Diversity and Inclusion in Influencer Marketing
June 16, 2020
The Intersection Between Conversation & Action 2020 has brought with it a host of new and unique hardships, but racism and structural disenfranchisement are not
The Ultimate Guide to Influencer Marketing on TikTok
May 22, 2020
This blog has been adapted from our latest white paper, which you can download here for free! You’ve got a burning question, one that’s been
Everything Marketers Wanted to Know about TikTok [GUIDE]
May 22, 2020
“Just what the heck is TikTok, and why is everybody talking about it so much?” It’s a question that’s becoming increasingly critical to understand, as
#GoodInfluence – Influencers Spread Mental Health Awareness
May 20, 2020
“Self-Care is an Everyone Thing” Welcome back, everyone. May is Mental Health Awareness Month which, believe it or not, people have been observing all the
Top 5 Influencer Marketing Trends for 2020
May 20, 2020
When we first posted this blog piece, 2020 was just a newborn notion, full of promise and evolution. That major influencer marketing company, Forbes predicted,
Marketing’s Biggest Takeaways from #SMWOne Virtual Conference
May 18, 2020
The all-virtual conference program #SMWOne is in full swing, and Open Influence had an amazing opportunity to both present and attend this awesome event. Organized
#PositiveInfluence – Influencer Marketing for Public Good
May 11, 2020
If there’s one thing our collective struggles have made evident over the past few months, it’s the enduring power of human connection. Despite the many