5 Things Brands Should Know About Gen Z Females
April 16, 2021
Who is she? Females born between 1997 and 2012 are being coined Generation Z. This analysis includes any woman ranging from 10 to 24 years
Tag: Open Influence
More Than A Vote is a Shorty Awards Finalist
March 31, 2021
More Than a Vote has been named a finalist for the Shorty Awards in the Multicultural Community Engagement category. The Shorty Awards honor talented agencies, brands,
We Are A Nominee: The Drum Awards for Digital Advertising
March 11, 2021
Our campaign #MoreThanAVote, executed in collaboration with Sadler Strategic Media, has been nominated for the Social Purpose category of The Drum Awards for Digital Advertising
No One Is A Nobody: Social Media Redefines Fame For A Digital Generation
January 12, 2021
Original Article: Forbes Have you been famous yet? When Andy Warhol predicted that in the future everyone would be famous for 15 minutes, the audacity
Trends Report: The State of Small Business Influencer Marketing
December 21, 2020
The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019,
Influencer Marketing for Highly Regulated Industries
December 9, 2020
To whom it may concern… That is the question. There are products, services, and entire industries that raise concern for many people. A sample list
We Are a Winner: The Drum Awards, Social Purpose
November 24, 2020
We have some news to share! Our campaign #InMyScrubs, which was implemented in collaboration with Scout Lab and Jump 450 Media, has won The Drum
Does Influencer Marketing Work For Healthcare Brands?
November 13, 2020
In its early days, influencer marketing was quickly adopted by the beauty, fashion, technology, and CPG industries. But marketers quickly discovered they could harness the
6 Ways to Maximize Influencer Impact With Paid Social
November 12, 2020
Original article: Influencer Marketing Hub Social media marketing has matured in recent years. The channels that used to be about driving engagement and brand awareness have become