Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the
The Annual Gathering Has Come a Long Way From Its Birth in 2010 By David Cohen, Industry Expert, Editor, and Writer Creators have always been
By Alex Dahan, CEO & Founder, Open Influence Creator marketing is no longer the experimental line in the budget. It is the budget. After more
By David Cohen, Industry Expert, Editor, and Writer Creators attending the annual Cannes Lions International Festival of Creativity have come a long way, from hoping
Dr. Ulrike Gretzel, USC Annenberg Center for Public Relations, University of Southern California Most marketers have come to terms with the important roles that influencers
A child’s brutal honesty cuts both ways. While their matter-of-fact responses to questions are endearing, they can also leave parents hilariously exposed. For Campaign’s Question
Lipton is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is
What’s your best advice for brands planning their holiday creator strategy right now? The brands that win the holiday season start early and think relationally:
We talk about the creator economy like the rules are settled. Find the right creators. Brief them. Launch. Measure. Repeat. But there’s a new category
