What’s that you say? Possible 2026 wasn’t a creator marketing conference? Open Influence Vice President of Partnerships Allison Spagle and VP of Brand Partnerships Willis
Vibe coding isn’t a trend, it’s a new creator class and a new way for brands to build, express and operate. The numbers signal a
Nutella experienced the stuff of marketing dreams on Monday when a jar of its hazelnut spread floated by astronaut Christina Koch’s head during a livestream
Open Influence has appointed Julie Levitas Greenhouse as Vice President of Partnerships, based in its New York office, the creator marketing agency announced. Greenhouse brings
Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S. brand and agency buyers ranking them as their top
Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending
As brands increase investment in experiential marketing, in-person activations are becoming a growing source of creator-driven content and audience engagement. More than 74% of Fortune 1000
Long-term creator partnerships have become a stated priority for brands and agencies in 2026. Whether they actually build them is another matter. A recent IAB study found
With March designated as Women’s History Month, it’s only fitting that International Women’s Day (IWD) is set in the same month, specifically on March 8.
