As the calendar resets, many social media users will look to reset their mental and physical health on International Mind-Body Wellness Day Jan. 3. The
This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad
The creator economy hit a defining moment in 2025. The sector reached a quarter-trillion dollars globally, with U.S. influencer marketing budgets climbing to $37 billion, cementing
Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by
On Saturday, November 22, during the Las Vegas race weekend, the first official event celebrating the new strategic collaboration between Parmigiano Reggiano and TAO Group
Winter is coming, and along with it comes holiday shopping, whether your family celebrates Christmas, Hanukkah, Kwanzaa, or Festivus for the rest of us. But
In recent weeks, we’ve heard from top sports marketers what they’re doing to tap into the phenomenal growth in popularity of women’s sport and how they’re already
If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage
