Today’s consumers are turning to social media platforms instead of search engines for discovery and research. Social media gives people the ability to see first-hand
One-fifth of people in the U.S. took part in at least one livestream shopping event in 2022, while more than one-third know about live shopping
The automotive industry was projected as the No. 2 product category in U.S. retail sales in 2023, at $1.67 trillion and those figures are anticipated
Lemon8 is a new lifestyle app that was first launched by ByteDance in Japan in 2020. Between 2021 and 2022, the app was launched in
The algorithm is constantly on brand marketers’ minds and in their discussions, and while it may seem like an unpredictable beast that you have to
Short-form videos are the leading content format used for creator marketing in 2023. The rise of short-form videos on social media platforms such as TikTok,
In today’s digital age, social media is an essential tool for businesses looking to connect with their customers and promote their products and services. One
The only thing better than creator marketing is hyper-creative creator marketing. Our creative team at Open Influences helps brands leverage creators to advance their goals through
To break through to the right consumers in 2023, keeping up with the latest influencer marketing trends and opportunities is essential. New research commissioned by
