The Federal Trade Commission (FTC) has issued updated guidelines for disclosing paid sponsorships with social media influencers, and marketers need to pay attention. Luckily, they’ve
As if social media creators didn’t have enough ways to express their creativity, Instagram’s Create Mode camera update just went live! Announced back during Facebook’s
Here are two words to watch for the rest of 2019: Privacy and Ephemerality. Facebook just announced a new standalone app called Threads, which will
Open Influence proudly took home the Best Influencer Campaign trophy during this year’s OMMA Awards, an annual ceremony that celebrates the best in online marketing,
Snapchat has struck a deal with music streaming giant Spotify which will allow users to share songs, playlists, and more from the Spotify app directly
As influencer marketing solidifies itself as a dominant force in advertising, organizations have begun better tracking its scope and forecasting its future. Among a wealth
Social media platforms are an ever-changing ecosystem, and one of the biggest trends in 2019 is the reduction in emphasis on “vanity metrics” like Likes
Open Influence is proud to announce we are a finalist for the 2019 OMMA Awards, which recognizes excellence in creativity and marketing each year. But
